Posts in category

Harley Davidson


An Effort to Reach A Wider Audience Interesting and tasteful advertising is something that’s hard to pull off. It takes a good agency or media company most times, and one that’s very well known is Vice. The company knows how to connect with a younger demographic, and that’s exactly what Harley-Davidson is looking for, so …

That’s a Major Milestone Harley-Davidson isn’t exactly having a good year, and it hasn’t performed well for the last several years. With its target demographic aging quickly and a big question mark on its future, the company has to reposition itself. With that said, the motorcycle company still sells a lot of motorcycles. Some good …

A European-Made Harley? Matt Levatich, the CEO of Harley-Davidson, went on CNBC’s Squawk Alley and said that his company may need to start building bikes in Europe if it wants to continue selling them there. According to Motorcycle News, the tariffs hitting Harley imposed by the Trump administration are at 31 percent. In two years, …

Harley Finally Makes a Smart Move While I think Harley-Davidson’s electric motorcycle plan for the future might pay off a decade or so down the road, I think the company has made some poor decisions for the last decade or so. Recently, it’s been doing some questionable things. Now, it’s made the right move. According …

The Bleeding Has Slowed Harley-Davidson reported a further decline in sales today for the first quarter of 2019. Despite the drop in the U.S. of 4.2 percent, the decline in Europe of 2.1 percent, and a drop of 6.7 percent worldwide compared to the same time the previous year, some are seeing it as a …

Electric Cars? Really, Harley Harley-Davidson is really, really serious about getting into the electric vehicle thing. I’ve said before that it seems to have a plan for the electrified future, but maybe I misjudged the scope of that plan. The company is now a sponsor of a Formula E team.  Yep. Open wheel car racing. …

Anyone Want to Spend Too Much on an Electric Harley? I don’t think the Harley-Davidson LiveWire is worth its asking price of roughly $30,000 ($37,250 in Canada). However, there are likely some folks out there who do think it’s worth it, or maybe they don’t care about the price and just want an electric Harley …

A 5-Year Deal Harley-Davidson was able to ratify a contract with workers for the next five years. This deal secures a 14 percent raise over the five-year period for the workers in Milwaukee and Tomahawk, Wisconsin. Additional perks for the workers include a signing bonus, two different variable incentive plans, pension upgrades, and a retirement …

Powering Upcoming Bikes Harley’s new middleweight engine is now officially registered. It’s the engine that will power many Harleys of the future, and now that the European Union Intellectual Property Office officially has it on file, you can really see what it’s all about. Harley’s new engine is a liquid-cooled 60-degree V-Twin that will range …

No Agreement Yet It would seem that Harley-Davidson has yet another problem on its hands. The workers who build the company’s bikes are now working with an expired contract. The worker’s union contract expired yesterday, and they turned down Harley’s proposed new contract.  At the moment, there isn’t supposed to be a strike. An anonymous …

Need to Have the Right Training and Equipment The Harley-Davidson LiveWire will be making its way to customers and that means the dealers that want to sell it must be ready. First off, that means dealers will be adding charging stations. Second, it means that each dealer that wants to sell the LiveWire will have …

Not a Good Sign While many people continue to discuss Harley’s future bikes, the financial folks have projected continued drops in Harley’s stocks. According to Barron’s, RBC Capital Markets analyst Joeseph Spak says retail sales for the company could drop by 10 percent for the quarter. We’ll see if he’s accurate on April 23, when …

It Could Have a Large Selection of Electric Bikes If you thought the future of Harley-Davidson and the motorcycle industry, in general, was all about high-powered electric motorcycles, you were wrong. I see speedy electric motorcycles as part of the HD portfolio for sure, but it will only be one part, and likely not the …

More Electrics and Possible Ride-Sharing Are Coming We all know what Harley-Davidson is focusing on a greener, electric future to help the brand pivot as it attracts a new customer base. A recent report from CNN suggests the company is seriously looking at electric scooter companies like Bird and Lime for its future.  “It’s a …

From Old to Young What do you do when your customer base gets too old to continue using your products? You target their grandchildren, of course. At least that’s what Harley-Davidson is doing. In the company’s quest to do a Benjamin Button-type turnaround with its customer base, it has purchased the electric stability-bike company StaCyc.  …

Now Slightly More Enticing When the Harley-Davidson LiveWire debuted, the bike was hit hard by consumers and media for not being good enough and for being way too expensive. We joined in on this dog pile. The bike simply didn’t appear to offer enough to be a competitive bike. Well, Harley has made some updates …

For a More Visceral Touring Experience Harley-Davidson’s big dresser motorcycles are what many people think of when they think of the brand and for good reason. Harley sells a lot of these big bikes. What if you wanted one of them without all the luxurious features and amenities on it? Well, you used to not …

Get Ready for Harley’s Next Efforts Harley-Davidson needs to innovate to change its fortune. Currently, the motorcycle manufacturer isn’t doing so hot. It hopes that new bikes will entice a whole new group of buyers. Recently, filings with the European Union Intellectual Property Office showed details about three of the company’s upcoming bikes.  The Streetfighter, Custom 1250, …

Hard Knock Life for Harley-Davidson Harley-Davidson’s earnings per share dried up due to the tariffs imposed by President Donald Trump. According to Bloomberg, the earnings per share were zero. Before factoring in tariff and restructuring costs, the company managed 17 cents per share in profits, which came in below analyst estimates of 29 cents. In …

Harley Looking Ahead Harley-Davidson made a big effort towards the future with its new LiveWire. However, that bike hasn’t been very well received. Most people aren’t impressed with the range or price. Basically, $30k is a lot to ask for a motorcycle that only goes about 100 miles per charge. Harley showed off two other …

Customize Your Power Cruiser Aftermarket accessories company Rizoma recently released 22 different accessories to make the Harley-Davidson FXDR 114 into the motorcycle you always wanted it to be. The company’s goal for the FXDR accessories line is to help you make the power cruiser from Harley-Davison even bolder than it currently is. The Harley FXDR …

Go Ride It’s Good For You According to a new study funded by Harley-Davidson, riding a motorcycle can reduce stress and increase focus. The study found that riding a motorcycle also increased heart rates by 11 percent and adrenaline levels by 27 percent. That’s essentially the same as doing a light workout. Reducing stress is …

The LiveWire is Now Truly Alive Harley-Davidson is in the process of turning a new leaf, and the company made a big statement at this year’s Consumer Electronics Show (CES). The company announced pricing and pre-order availability for its LiveWire motorcycle as well as two new concepts. First, the important stuff. The Harley LiveWire has a …

A Modern Harley Davidson Is Born My recent review of the 2018 Harley Davidson Sport Glide (review here) left me unfulfilled searching for a sport touring offering from the “Bar and Shield”. Despite that disappointment, I didn’t hesitate to swing a leg over the brand new 2019 FXDR while at AimExpo. No one wants to …

The Not So Sport Glide Have you ever really wanted to like a motorcycle and had it disappoint you? That’s what happened to me with Harley’s new Sport Glide. It’s not awful or anything like that, but it’s not what it could have been with some better execution on the part of Harley’s designers. With …

I remember as a kid, my friends and I would always be “tinkering” with our BMZ bikes. Taking things off, putting things on, getting it just right… Then came motocross, the same thing would happen… Change this, change that, all in the interest of getting what you wanted. I remember installing a CR80 front end …

2018 Harley Davidson Softail Fat Bob 114 Review It’s a very brisk 35 degree Fahrenheit September morning here in Calgary, Alberta but I’m on my way to meet a very hot date. Ripping down the highway on my ZX-6 Kawasaki Ninja all I can think about is the even hotter little rocket waiting for me down …

The word “irony” is often misused, but in this case, Webster’s classic definition is right on the money: “A state of affairs or events that is the reverse of what was or was to be expected. Search webBikeWorld and print every word related to cruisers and you wouldn’t have enough to fill a thimble. The …

Many of you might be thinking, “What is an avid superbike racer and sportbike enthusiast doing testing a Harley Davidson?” Harley is not exactly known for producing cutting edge sportbikes. Well, I would be lying if I didn’t say I also asked myself this exact thing. That is until I did some research on the …