Upping the Ante Ducati announced the creation of a new marketing and communication department, according to the Italian publication Motociclismo. The goal of this new marketing and communication department is to maximize the experiences for Ducati fans. The idea is to create an entertainment system around its products and around the brand. Patrizia Cianetti will …

Ready to Go Fast? Put Roland Sands and BMW’s new R 18 cruiser into a room together for a while and you’re bound to get something cool. That’s exactly what’s happened. The designer and motorcycle customizer took the R 18 and transformed it into a drag machine. This is the R 18 Dragster and it …

Number Five’s the Charm? Indian Motorcycle and Jack Daniels have teamed up before. It’s a bit odd to see a motorcycle company and a booze company work together because you should never drink and ride, but the customer base for both companies is likely the same, so I guess it makes sense. This is the …

New Position, New Way Forward? Harley-Davidson needs to make big moves in the future if it wants to keep its place as a dominant force in the motorcycling industry, and to that end, it is making a lot of changes. The Motor Company has a new CEO who has implemented a new strategy to right …

So Much Yes If you’re swooning over the Honda CBR1000RR-R, but don’t want to go that extreme, then you’ll love the Honda’s 2021 CBR600RR.  Shared with the tagline “Awaken the Race” these images and video show very clearly that Honda has a CBR600RR and it looks like an awesome bike. Motociclismo shared the images and …

For the Youths If you’re a teen in Italy and you need to get around, there’s a couple of new electric scooters that you should check out. The FD Motors F3-E and F5-E. These scooters can be ridden by anyone 14 years old or older, according to RideApart, and they offer folks a good way …

Looking Back and to the Future at the Same Time The Yamaha XT 500 was an awesome enduro that was basically indestructible. With minimal maintenance, you could cross about anything. Yamaha wanted to imagine an XT 500 of the future so it commissioned motorcycle designer Maxime Lefebvre to imagine one. After three iterations he came up …

Want to be a Super Villain? If you’re a fan of the Batman villain The Joker, then you’ll be thrilled to see that HJC has a new RPHA 11 Joker Helmet. The helmet has a fancy new graphic that is of the character, and that means you can challenge your inner Joker while you’re out …

Co-Written by Jim Pruner and Greg Phillips The First Electric Harley Davidson Was Born in 2019 If you can name a more controversial motorcycle than the Harley Davidson LiveWire I would be shocked. Mention it on any social media platform and prepare to read dozens of strong opinions with most of them being on the …

KTM Will Bring the 200 to the U.S. Need a little KTM Duke to rock? Well, there’s a new one that you should be pretty excited about. It’s the KTM 200 Duke and it recently showed up in CARB filings, which means it will come to the U.S. soon, according to RideApart. The rumors that …

From the Future or Just Weird? BMW has a new design that is a two-wheeled machine but has a kind of roof or canopy over it similar to the old C1, but this time around the company has an electric powertrain. The company recently published a patent for a C1-inspired electric bike. This thing is …

Adding the Smart Clutch System to More Bikes The MV Agusta Brutale and Dragster 800 Models are the latest in the MV Agusta lineup to get the new Smart Clutch System (SCS) that was co-developed with both MV Agusta and Rekluse, according to Motorcycle.com. The clutch previously showed up on the Turismo Veloce 800 Lusso …

Long Time Coming I’d already reported that Ewan McGregor and Charlie Boorman’s new show Long Way Up would be coming to Apple TV+. At that time I didn’t have a date for it. Now, it has been officially announced that the air date for the show is September 18, 2020, according to Motorcycle News. So, …

Triumph Is Supporting the 2020 Ride The Distinguished Gentleman’s Ride of 2020 will take place on September 27. It will be the 10th edition of the ride, and a milestone for it and for the cause it supports. Triumph will once again be the main sponsor of the event. The point of the ride this …

Good News Okay, so Honda India motorcycle and scooter sales are still down YTD, but when you look at where sales were in June when compared with July, things look far better. That is good news, and I’m going to take it to mean that India might be coming out of the scooter and motorcycle …

You Need Another Motorcycle I know what you’re thinking. Where will I find room for another motorcycle? Trust me, you’ll find it, and I have the perfect one for you. Its this 1973 Norton 850 Commando that’s for sale right now on Bring a Trailer. Norton has really been through some tough times lately. If …

Get Some Killer Markdowns There are plenty of deals right now, but Revzilla recently marked down some different gear recently and shot out an email about it. Some of the gear looked pretty good. Some of it didn’t, so I found a few other pieces of gear with killer discounts and thought I’d round them …

Top Speed 60 MPH! Electric scooters keep getting better and better. This is the Horwin EK3, and it’s one of the better ones that I’ve seen. The bike is sold by a company in Austria, but the scooters are made at factories in China.  The Horwin EK3 features a classic-looking design with modern elements. It …

Deliveries Being Towards the End of August Get ready if you’re in India to be able to buy the hottest thing Honda has on two wheels. The Honda CBR1000RR-R Fireblade is now available in the country. Order bookings are now open for the motorcycles, so if you have the money and you’d like to own …

They’re Out There Cake revealed the more affordable version of its electric motorcycle a while back. It’s called the Kalk INK and the Kalk INK SL (street legal). It looks like a killer ride, and now the bikes are officially shipping worldwide.  The announcements of the Kalk INK and the Kalk INK SL were staggered …

Some Good News The Norton Motorcycles pensioners should receive some good news here soon. Some documents recently came out that make it sound like they will be repaid the money that they lost in the pensions schemes. In some UK Companies House publicly available documents, it was stated that there should be enough money to …

There’s a turn of phrase in Ireland which is used as a withering put-down for people who are struggling to disguise the fact that their feet are not attached to terra-firma. I’m pretty sure I could apply it to my Alpinestars Andes II trousers. As someone who used to slip on waterproof overtrousers above my …

Eliminating a Hassle Taking your bike into the dealer can be a big pain in the butt. Scheduling, actually getting your bike to the deals, picking it up again. It’s usually not a super fun process. Royal Enfield wants to change that. The company announced on social media a new Service on Wheels program where …

Yes, Yes Honda revealed an electric Super Cub concept in 2015, and now it seems the company is still working on that possibility. According to a published patent that was filed back in 2016 but just recently got published, the Super Cub could be closer than we think. The patent is actually for the battery …

An Electrifying New KTM KTM and Bajaj have been working on a new electric mobility platform called EMotion. Actually, it’s KTM and about eleven different partners, but the project started in March 2020 and is continuing to move forward. The list of partners includes AIT Austrian Institute of Technology GmbH, KTM Technologies GmbH, Kiska GmbH, …

It Says so Right on the Engine The Chinese company Qianjiang has partnered with Harley-Davidson to help the company produce a small-displacement model for Asian markets. The Harley bike was rumored to have an engine would be a 338cc, and now it seems that either that engine will be a 350 or the 338cc engine …

Preparing for a New Year With Lots of Changes BMW is wasting no time announcing updates for the lineup for 2021. There are actually quite a few updates for the lineup, including different standard equipment and the elimination of some options. This year’s lineup is very similar to last year but with some notable changes, …

Prizes and Motorcycles To help support riding everywhere, Harley-Davidson has a new Let’s Ride Challenge that’s designed to get people out riding. Through riding-related activities, participants earn Let’s Ride Challenge entries for a chance to win prizes, including a custom 2020 Harley-Davidson Low Rider S motorcycle.  “More than building machines, Harley-Davidson stands for the timeless …

iPhone Users Rejoice! Here’s some good news for Indian riders who use iPhones. The company has officially announced that some of its newer models can now run Apple CarPlay. This will make using your phone and apps easier. According to a recent press release, the 2020 Indian Chieftain, Roadmaster, or Challenger equipped with the 7-inch …

It’s Just Rumors Right Now Honda could be working on a new V4 Superbike, according to the Japanese publication Young Machine. This new literbike could come out in the next couple of years and it would bring MotoGP technology to the street. This might seem odd because Honda just released the CBR1000RR-R and is working …

Get Your Blacked-Out PACKTALK Cardo makes some of the best Bluetooth comm units in the world right now, and it’s PACKTALK BOLD is a favorite of many riders out there. Well, now the company has released a special-edition headset called the PACKTALK BLACK. It’s the same killer technology with a blacked-out look.  The blacked-out aesthetic …

Starting Once the Rewire Ends Harley announced its Rewire plan not that long ago to shift its focus. This came after the company appointed a new CEO and fired some workers and had at least one high-level executive leave. On July 28, 2020, Harley’s new CEO, Jochen Zeitz talked about the company’s poor sales numbers …

A Challenger With a Bigger Fairing? Indian Motorcycle took it straight to Harley-Davidson earlier this year with its new Challenger, and now it looks like the company may expand its lineup or have a new model on its hands. A patent filed with the U.S. Patent Office shows a new Indian machine that uses the …

At Least the Company Is Still Selling Plenty of Scooters Piaggio Group owns many brands from Piaggio and Vespa to Aprilia and Moto Guzzi, and that means it sells a lot of two-wheeled machines over the course of the year. All of the mid-year sales numbers have come out recently, and it looks like Piaggio’s …

Ready to Cruise Around? Cruisers aren’t the massive sellers they used to be. However, manufacturers still sell a lot of them, which is why the cruiser style is still a big part of the industry. A lot of these machines are high-dollar bikes, but they don’t have to be. You can get a wonderful cruiser …

Liquid-Metal to the Rescue Right now batteries use hard metal material to store power. There are also things called flow batteries, which use liquid-state electrodes. These batteries can’t be used right now in applications where there’s movement. They have to be stationary. However, a team of University of Texas at Austin researchers in the Cockrell …

An Online Platform for Motorcyclists The Progressive International Motorcycle Shows recently revealed a new online initiative that provides riders with information and initiatives that’s called ContinueTheRide.com. The initiative is “designed to reach and support industry-facing professionals as they address industry challenges and opportunities, as well as educate new and existing enthusiasts inside the world of …