The Powersports industry may have her fair share of headaches, but I’ll admit this one is brand new to me. ...
The guys that distribute Forcite and Dainese gear – that bought and absorbed Kuryakyn and sponsored Chix on 66 –...
Predictions from Experts in the Powersports Industry: Getting Over The COVID Hump This year has been a wonky one. From the multiple lockdowns, to skyrocketing prices for the Powersports industry, to material shortages and many brands capitalising on the economic advantage to expand (others, to simply survive and adapt)…the future...
It looks like more expensive houses and cars mean better chances of versatility in the motorcycle market – and a...
U.S. Gov’t Members Meet with Motorcycle Industry Leaders To Talk Priorities in the Powersports Community The Motorcycle Industry Council (MIC),...
Here in the good country of America, riders line up to pay homage to our history’s daredevil racers and their colorful careers at the ‘Hot Shoe’ Hall of Fame – a place dedicated to “Celebrating and Preserving the Memories of Great Motorcycle Racers and Motorcycle Industry Icons – Past and...
Unfortunately, the governing bodies of Europe have decided not to act on advice from the National Motorcyclists Council (NMC) to...
When it comes to the motherland across the pond, pipe projection is a big peeve; it’s such a sore spot,...
Our favorite Bavarian bike manufacturers are planning for a fully electric future for 2030 – and with over a million of their electric bikes sold to date, it appears that BMW Motorrad’s plans for an aggressive shift to full electrification are well-matched by the current demand for their machines. Source:...
Suzuki to reserve electric power for small-displacement commuters (~125cc) The first electric plug-in two-wheeler is on track for a 2024...
In a report from AutoFinanceNews, we’re told that some odd 50–70% of powersport purchases were made by newbies to the...
Thanks to a move made mid-February by The White House, the National Electric Vehicle Charger Network (NEVCN) will soon tout standardized CCS chargers – and all participating companies, including Tesla, must comply. Earlier last year, Tesla’s CEO – Elon Musk – previously hinted that the company might soon be “opening...
It is with heavy hearts that we announce the passing of Honda’s first Japanese World GP Champion, Kunimitsu “Kuni” Takahashi,...
A month ago, we covered Yamaha’s intentions to build with CFMoto for China’s markets. The joint venture was christened the...
We’ve got Jochen Zeitz, Harley’s CEO, in an interview with Kyodo News talking about getting electric motorcycles into Japan’s markets. … But wait, didn’t LiveWire go public late last year? Didn’t they just get themselves a new CEO to take over for Jochen Zeits, and wasn’t that just finalized four...
In a recent move that we totally forgot was coming, the EU is banning the chroming of cars and motorcycles. ...
What makes a motorcycle brand successful? Is it their bangin’ lineup of two-wheeled beauties, or perhaps the employees’ unbeatable smiles...
This year I gratefully got the opportunity of visiting RevZilla’s GET ON! Fest, aka GOAF, for the first time, and since Covid, this seemed like the first time it was back at a hundred percent. My cameraman and pro desert racer accompanied me, Bryce Stavron. We entered GOAF, not knowing...
If you find yourself dawdling about in Milwaukee, Wisconsin, it’ll be worth it to open up your GPS of choice...
At this point, the Powersports industry is split into a multi-way tug for green fuel options; investing in synthetic blends,...
PIERER Mobility to focus on motorcycle brands KTM, GASGAS, Husqvarna, and MV Agusta New strategies include divesting from “the non-e-bicycle division” New movement to transition KTM AG member Florian Burguet to lead Felt Bicycles Back in 2021, PIERER Mobility – parent company to MV Agusta, KTM, Husqvarna, and GasGas –...
Remember when the European Government approved of “TEN-T,” a fast-charging network set to be installed along the country’s highways by...
Former MotoGP racer has acquired Ohvale USA together with partners Matt Dill & John Louch Goals moving forward include eventual...
A big hash-out was just had to brainstorm on the future potential of the motorcycle industry in the EU – and based on the results, we could be seeing more bikes sport hydrogen and e-fuels. At least, that’s what we’re getting from a meeting between KTM/Ducati and representatives from the...
Indian Motorcycles hosted a Scout Rogue Crew House party at the Vans Headquarters in Costa Mesa, CA—and the party was...
This May, we pay respect to our Powersport industry’s safety stats, taking time to look at where our community is...
Today’s a whammy of a day for the Powersports industry, and it ain’t because new stuff happened today… Rather, it’s because tariffs are finally staying put long enough for us to look at the data. Now that it’s been a handful of days since tariffs were imposed… moved around… increased…...
When the Big Four invest money, time and effort into a project, you pay attention. Last fall, Honda, Kawasaki, Suzuki...
In the vast, evolving market that supplies the Electric Personal Vehicles (EPV) industry, one pioneer’s legacy reigns supreme. That pioneer is...
All over the good world, Ducatisti are donning their big boy pants, wiping down trusty leathers of choice and prepping for the main feature of this year’s back-pocket splurges: The 2023 Ducati Island Experience. From April 14-16, Team Red enthusiasts both old and young, experienced and green, will come together...
I’ve just had THE best start to my Tuesday, and it ain’t the tacos that’s got my dopamine running full-throttle. ...
As if Kawasaki’s prospects and anticipations for EICMA 2023 aren’t enough, we’ve just had two new Team Green bikes debuted...
An Educational Platform Hell-Bent on Revolutionizing the PowerSports Industry Of all of the action to be had at AIMExpo, I was most excited about their DISRUPTIVE THINKING platform. The places that you can go and rekindle your passion for business numbers and company success in the Powersports industry are precious...
The Distinguished Gentleman’s Ride, together with Movember and global partner Triumph, is getting ready for the ride of the year...
Here at wBW, we strive to bring the very best of carefully-curated content to your day. We also love reading what...
KTM’s CEO, Stefan Pierer, is not a very big fan of electrification when it comes to bikes on the track. It’s gotten to the point where he’s flat-out said it to TopSpeed – and his perspective is a much-needed perspective when it comes to the less-said cons of electric motorcycles. ...
It’s Thursday, Parliament’s desire to cut 78% of Europe’s emissions by 2035 remains a contested bother, and the London Ultra...
I think we can all agree 2021 was a record-breaking year for business owners in the Powersports industry. From the...
If you’ve been tinkering about our website in the past few weeks, you’ve seen the recent news on magnesium shortages, as well as the low-down on why we haven’t caught up with the chip shortages affecting both the motorcycle and automotive industry. So how does this affect the good machines...
On top of shaving down their net-zero goals and debuting a handful of electric machines for our industry, Japanese multi-conglomerate...