When it comes to the motherland across the pond, pipe projection is a big peeve; it’s such a sore spot,...
It’s Thursday, Parliament’s desire to cut 78% of Europe’s emissions by 2035 remains a contested bother, and the London Ultra...
I’ve just had THE best start to my Tuesday, and it ain’t the tacos that’s got my dopamine running full-throttle. In the spirit of safety, Mips has invested a 25% stake – $7.3 million – in a company called Quin Design. known, among other things, for: Intelligent sensors Impact data...
Edgar Heinrich, BMW Motorrad’s Design Director, is stepping down to make way for the mind that conceptualized the looks of...
When the UK stated that they would be cutting the very same grants that they had put out to encourage...
Eight world-class brands under one roof. When it comes to company aspirations in the Powersports industry, it doesn’t get much better than this – and PIERER Mobility AG’s just getting started. MV Agusta, KTM, Husqvarna and GASGAS machines are now being displayed in a stunning set of square footage based...
MotoGP rider Pecco Bagnaia – a graduate of Rossi’s VR46 Riding Academy and an up-and-coming Italian star in his own...
Electric or ICE? It’s the big question bouncing about our good industry, and everybody has an opinion – from KTM’s...
U.S. Gov’t Members Meet with Motorcycle Industry Leaders To Talk Priorities in the Powersports Community The Motorcycle Industry Council (MIC), American Motorcyclist Association (AMA), and the Motorcycle Safety Foundation (MSF) have just hashed out a huge meet with the U.S. D.O.T. Secretary and other gov’t department staff. The topic? Big...
PIERER Mobility will move partial production/certain R&D activities to China (CFMOTO) and India (Bajaj Auto) “Individual mid-range models” (no bicycles)...
I’m sitting here writing news of a thumbs-up for the world’s largest e-Fuel plant with the niggling idea that our...
Suzuki to reserve electric power for small-displacement commuters (~125cc) The first electric plug-in two-wheeler is on track for a 2024 debut Bigger EV power isn’t an option for Suzuki unless “there’s a breakthrough in the technology” or “something changes the situation drastically in the future” Suzuki’s bow out of MotoGP...
Hero / Harley-Davidson X440’s price is out, booting below the belt at a cunning 2.29 lakh (roughly $2800 USD). This...
Our Current Status in the Trudge Toward Less Greenhouse, More Green A handful of big names have assessed our current...
When I first opened my inbox to find an e-invitation from Royal Enfield, I was both intrigued and impressed; here was a brand willing to cover flights, travel, room, and board so we could get to an event with the following description: “Everything’s bigger in Texas, and our next launch...
We’ve got a lot of company-based movement to show off for this week: A new crowdfunding campaign has been launched...
After a tumultuous year or three, Norton Motorcycles will be getting the perk of a fresh face on the board...
Tesla is a brand that makes waves; good or bad, you know there will always be something to talk about; recent ripples, for instance, have been about how Tesla removed the patents on their NACS (North American Charging Standard) systems – and with Electrify America now adopting NACS (via Tech...
The European Motorcycle Industry Association (translated to to “ACEM”) has taken the fun out of pipe tinkering in the EU....
Jim’s Favorite New Things From AimExpo Las Vegas 2023! Las Vegas, flashy new motorcycles, and thousands of untested, unseen, enticing...
Yamaha USA’s got a new CEO! America, meet Mike Chrzanowski – founding member of Yamaha’s Global Manufacturing Committee and vice chairman of Global Executive Transformation for Manufacturing According to the report from MPN, Mike Chrzanowski succeeds Kazuhiro Kuwata, who has served as president of YMUS since 2018. Having begun his...
2026 is shaping up to be quite the Drama-Llama🦙 – we weren’t even able to cover half of it in...
Originally built to “manage traffic in a way that minimized environmental impact, cost and time to construct by avoiding the...
Did you know Ducati is considered one of the best employers in Italy? – Neither did we, but based on the nine other trophies on the brand’s shelf, we’re thinking there’s some truth to the talk. According to a recent Ducati press release (published by Roadracing World), this year marks...
Today, we have a wealth of topics floating about the Powersports Industry: Switzerland’s new FIM Motorcycle Museum is opening in...
At first glance, reviewing motorcycles and riding gear for a living may seem like a bit of a dream job....
Right alongside the remainder of brand-related Q4 sales figures comes new evidence suggesting that 2023’s riders will be dealing with a further spike in bike thefts. If you’ve got a worn lock system, now might be time for an upgrade. A recent conference at the National Motorcycle Museum was presented with...
KTM’s CEO, Stefan Pierer, is not a very big fan of electrification when it comes to bikes on the track....
We currently know Bosch to be the one making partnerships with the likes of KTM (H2 SX Embedded Blind Spot...
Here at wBW, we strive to bring the very best of carefully-curated content to your day. We also love reading what you write us – and sometimes, we end up chasing a particular topic down a rabbit hole in commemoration of a really good question. Today, that really good question comes...
An Educational Platform Hell-Bent on Revolutionizing the PowerSports Industry Of all of the action to be had at AIMExpo, I...
In a world where electric transport is overly saturated, it pays to be able to play to the industry’s highs...
In a report from AutoFinanceNews, we’re told that some odd 50–70% of powersport purchases were made by newbies to the Powersports Industry. That’s a massive influx of demand, and one that comes with a different set of demographics compared to the traditional buyer pre-COVID. “Many consumers were looking for other...
I think we can all agree 2021 was a record-breaking year for business owners in the Powersports industry. From the...
All over the good world, Ducatisti are donning their big boy pants, wiping down trusty leathers of choice and prepping...
Naturally, we’ve got a big bag of goodies for this week’s news list, courtesy of our good Powersports community (and Santa’s little helpers, if you’re into that sort of EOY cheery baloney): Indian Motorcycles – in France – has collaborated with a custom company for a bespoke Challenger Venum that...
Here at wBW, we cater to all kinds of craft; whether it be the latest lovingly tinkered – and turbo’ed...
After traveling 1522 miles (2455 km) from Alberta to the RawHyde Zakar facility in the Mojave Desert, I was beyond...
It is with heavy hearts that we announce the passing of Honda’s first Japanese World GP Champion, Kunimitsu “Kuni” Takahashi, who was reported by RideApart to have passed away at the ripe age of 82. Born in 1940 in Koganei, Tokyo, Takahashi was the racer responsible for Honda’s first-ever World...
EICMA 2022’s come to a close, the season’s rounding up into 2023….you know what’s next? AIMExpo. Based on what we’re...









































