Here at wBW, we cater to all kinds of craft; whether it be the latest lovingly tinkered – and turbo’ed...
Did you know Ducati is considered one of the best employers in Italy? – Neither did we, but based on...
Back when Honda unveiled their world premiere of advanced future safety technologies and plans for zero traffic collision fatalities by 2050, the brand emphasized their part in “striving to completely eliminate mobility risks for everyone sharing the road,” – as stated by Keiji Ohtsu, President and Representative Director of Honda...
At this point, the Powersports industry is split into a multi-way tug for green fuel options; investing in synthetic blends,...
Remember when Suzuki made their big deadlines for carbon neutrality, touting promises of new battery tech, electrification, and synthetic fuels...
Zero Motorcycles has entered into an agreement that will slot the brand as the first to Produce full-scale electric motorcycles in the Philippino market! The move represents a huge move for the company, not only aligning the electric motorcycle marque with Integrated Micro-Electronics, Inc. (IMI) (a Philippino subsidiary under the...
PIERER Mobility will move partial production/certain R&D activities to China (CFMOTO) and India (Bajaj Auto) “Individual mid-range models” (no bicycles)...
As if Kawasaki’s prospects and anticipations for EICMA 2023 aren’t enough, we’ve just had two new Team Green bikes debuted...
Being flown all over the place to ride some of the world’s most beautiful motorcycles may seem like the stuff of dreams to many, but somewhat surprisingly, it ain’t. For all the delightful, chocolate-dipped, champagne-quaffing upsides, there’s an equal amount of responsibility and straight up bullshit that comes with it....
Well, that went swimmingly. Apparently, 2022’s iteration of the largest motorcycle show in the world was a raging success –...
To say Polaris has a lot of fingers in a lot of pots is the understatement of the year –...
It looks like more expensive houses and cars mean better chances of versatility in the motorcycle market – and a recent global survey by the Financial Times suggests this is a fast-growing global issue, following the lockdowns of 2020-to-present-day. The UK in particular is expecting a boom in motorcycle sales...
I think we can all agree 2021 was a record-breaking year for business owners in the Powersports industry. From the...
In today’s market, it pays to be eco-conscious… literally. More than ever before, investors are drawn to companies on top...
When the UK stated that they would be cutting the very same grants that they had put out to encourage the masses toward electric travel, many were confused as hell – I know that I certainly was. It didn’t make sense – we even covered the reaction of Chief Executive...
KTM’s CEO, Stefan Pierer, is not a very big fan of electrification when it comes to bikes on the track....
Amidst a rising spike in living costs comes a plea to keep motorcycles affordable – and given the recent ballooning...
Well. This is certainly a turn of events – a complete 180, in fact. With the rise of living costs and urban population inflation worldwide, certain motorcycle markets are larger than others – and while the Eastern Hemisphere might boast the biggest contribution to the two-wheeled industry, it’s the third-largest...
Following the resolution of the Tariff Dispute between the US and the EU comes an equally important (and juicy) trade...
Here in the good country of America, riders line up to pay homage to our history’s daredevil racers and their...
U.S. Gov’t Members Meet with Motorcycle Industry Leaders To Talk Priorities in the Powersports Community The Motorcycle Industry Council (MIC), American Motorcyclist Association (AMA), and the Motorcycle Safety Foundation (MSF) have just hashed out a huge meet with the U.S. D.O.T. Secretary and other gov’t department staff. The topic? Big...
With electric vehicles fast becoming the new way to commute for new-gen rider, the UK has announced plans to create...
Well, somebody’s finally picked up Dainese after Investcorp put it on the chop block for an estimated $848 million –...
This year I gratefully got the opportunity of visiting RevZilla’s GET ON! Fest, aka GOAF, for the first time, and since Covid, this seemed like the first time it was back at a hundred percent. My cameraman and pro desert racer accompanied me, Bryce Stavron. We entered GOAF, not knowing...
This May, we pay respect to our Powersport industry’s safety stats, taking time to look at where our community is...
The guys that distribute Forcite and Dainese gear – that bought and absorbed Kuryakyn and sponsored Chix on 66 –...
Remember when KTM bought a 25.1% stake (capital increase) in Italian motorcycle marque MV Agusta, back in Q4 of 2022? Well, MV Agusta’s continued her overhaul to align with new plans for dealer revamp, production bikes and more – and, much as you’d think there’d be issues with grey zone...
Harley-Davidson’s been a busy little bee as of late. From electric brand LiveWire going public, to the promotion of their...
We currently know Bosch to be the one making partnerships with the likes of KTM (H2 SX Embedded Blind Spot...
We’ve just had word that Switzerland might finally remove the country’s ban on petrol motorsports – and if the revision is passed, Swiss will be able to experience fossil fuel races the like of which haven’t been present in the country since the mid ‘50’s. There’s a reason for the...
We’ve just had word that, for the third consecutive year in a row, the fastest road race in the world...
Hero / Harley-Davidson X440’s price is out, booting below the belt at a cunning 2.29 lakh (roughly $2800 USD). This...
EICMA 2022’s come to a close, the season’s rounding up into 2023….you know what’s next? AIMExpo. Based on what we’re hearing from this afternoon’s media conference, we’re in for a helluva ride -and by ride, we mean some of 2023’s lineups, which we hear will be debuted by none other...
After traveling 1522 miles (2455 km) from Alberta to the RawHyde Zakar facility in the Mojave Desert, I was beyond...
When KTM became CFMoto’s new Supplier for the UK and Ireland, the symbiotic collaboration was set in place to reinforce...
With 2021 being the rollercoaster that it was, supply chains around the world have been hit with a crisis of limited product availability – but according to a recent series of analyses, that could all be on the mend…provided the trend upward stays steady. “Starting in 2020, companies reacted to...
Just give a quick search on any search engine for motorcycle helmet communicators, and you’re likely to see Cardo listed...
Europe may have a rep from nearly every major motorcycle industry organization begging for an extension on the 2035 fossil...
Bit by bit, Yamaha is creeping closer to our industry’s global voice for smart mobility – today, in particular, considering Yammie’s CEO just became the president of the one group that exists to protect safe, sustainable, socially responsible, and economically viable options for us riders. Coverage from RideApart tells us...
A New Deal in Metal to Aid Efforts Towards World Land Speed Record We’ve just had word that Lightning Motorcycles,...