This, all while attending regular meets with Can-Am to ensure the brand understands the full range of customers that arrive at their doorstep hankering for a quality machine.
The brand’s current wave of new riders (more than 50%) features a wider range of backgrounds, ethnicities, and cultures than ever before, so there’s never been a better time to tweak with the times – and in this case, that ‘tweak’ is also helping people around the world cope with the craziness of the current economy by strengthening community connections and giving everybody – and we mean EVERYBODY – an excuse to swing a leg over.
33% female (a huge difference compared to the rest of the Powersports Industry)
50% new (as stated above)
49% from diverse communities
These are massive percentages; all walks of life are incredibly important to our Moto community, and Can-Am is honored to provide increased access and support for ‘the super cool thing that’s not quite a motorcycle but super fun to ride.’
“We are on a mission to democratize the open road,” said Martin Ethier, the Global Marketing Director of Can-Am On-Road.
“More people from more diverse backgrounds are discovering the joy of hitting the road on a ride like no other, and it’s great to welcome them – and all future Can-Am riders from all of the world – into our family of passionate riders.”
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*Media sourced from Can-Am’s relevant press release*