At first glance, reviewing motorcycles and riding gear for a living may seem like a bit of a dream job....
Just give a quick search on any search engine for motorcycle helmet communicators, and you’re likely to see Cardo listed...
With electric vehicles fast becoming the new way to commute for new-gen rider, the UK has announced plans to create 300,000 public electric vehicle charging points by 2030 – and while we knew they weren’t going to be cheap, the £1.6 billion being invested in the country’s ‘EV Infrastructure Strategy...
With today being the residual economy of the past few years, we have another repercussion for the archives – and...
The Distinguished Gentleman’s Ride, together with Movember and global partner Triumph, is getting ready for the ride of the year...
Following the resolution of the Tariff Dispute between the US and the EU comes an equally important (and juicy) trade deal between the US and the UK – and the pledge will protect both parties from ‘China’s unfair trade practises.’ Let’s get into it. The report from Business Times states...
It is with heavy hearts that we announce the passing of Honda’s first Japanese World GP Champion, Kunimitsu “Kuni” Takahashi,...
Of all the machines motoring about the good earth, there’s something special about units that have been tweaked specifically for...
In July 2021 I attended the inaugural Revzilla GET ON! Adventure Fest bike rally in Sturgis and loved it! Being that it was their first attempt at organizing an adventure rally, I was surprised how well things went overall. There were plenty of good trails to explore, along with a...
After a tumultuous year or three, Norton Motorcycles will be getting the perk of a fresh face on the board...
Our favorite Canadian three-wheeled machine manufacturer has brought a bevy of ambassadors onto the team to support riders from every...
Following the chaos of COVID lockdowns (constipated supply shortages and off-and-on labor disruptions being just a few of the ticks on that particular docket), comes some much-needed advice from the previous Head of Global Dealer Training for Harley-Davidson – and gauging by her experience in ‘operationalization of customer experience for...
Well, somebody’s finally picked up Dainese after Investcorp put it on the chop block for an estimated $848 million –...
We’ve just had word that, for the third consecutive year in a row, the fastest road race in the world...
Yamaha’s Racing Heritage Club (YRHC) has officially announced their 2022 schedule in lieu of the upcoming inaugural year – and to complement the reveal, Yamaha Motor Europe has also outlined their plans for the project in 2022 at the Lyon Motor Show, France. If you’re not familiar with the circa-2021...
MotoGP rider Pecco Bagnaia – a graduate of Rossi’s VR46 Riding Academy and an up-and-coming Italian star in his own...
It seems that Gard Hollinger and Keanu Reeves have been peeking into future plans for their brand – and with...
A New VP for AMA Supercross! Yesterday, Feld Entertainment, Inc. announced their new Vice President in a press release. Dave Prater, a pivotal contribution to the company, has shown his prowess in the Powersports sector – so much so, that he has been chosen to become the Vice President for...
Well. That was a close call. When we received news of the Chinese power crisis back in Q4 of 2021,...
With 2021 being the rollercoaster that it was, supply chains around the world have been hit with a crisis of...
I think we can all agree 2021 was a record-breaking year for business owners in the Powersports industry. From the sky-rocketing sales experienced by big brands across the world (creating fresh potential for companies to reinvent themselves and expand their product), to the latest struggle with chip shortages and demand overwhelming...
U.S. Gov’t Members Meet with Motorcycle Industry Leaders To Talk Priorities in the Powersports Community The Motorcycle Industry Council (MIC),...
A New Deal in Metal to Aid Efforts Towards World Land Speed Record We’ve just had word that Lightning Motorcycles,...
We’ve just had word that Switzerland might finally remove the country’s ban on petrol motorsports – and if the revision is passed, Swiss will be able to experience fossil fuel races the like of which haven’t been present in the country since the mid ‘50’s. There’s a reason for the...
A survey by the U.S. Commerce Department has found that the ongoing semiconductor shortage will persist for the foreseeable future....
Here in the good country of America, riders line up to pay homage to our history’s daredevil racers and their...
A hefty congrats to MotoAmerica, whose Roadracing World Action Fund secured some serious coin in the name of safety! With almost $150,000 USD raised for racers pulling the twisties, we’re told by Roadracing World that the majority of the money was raised last July at the WeatherTech Raceway Laguna Seca,...
An EV industry veteran with over 25 years of experience on the job has just been hired to take on...
Our favorite Bavarian bike manufacturers are planning for a fully electric future for 2030 – and with over a million...
An Educational Platform Hell-Bent on Revolutionizing the PowerSports Industry Of all of the action to be had at AIMExpo, I was most excited about their DISRUPTIVE THINKING platform. The places that you can go and rekindle your passion for business numbers and company success in the Powersports industry are precious...
In a report from AutoFinanceNews, we’re told that some odd 50–70% of powersport purchases were made by newbies to the...
Here at wBW, we cater to all kinds of craft; whether it be the latest lovingly tinkered – and turbo’ed...
With 2022 now well underway, racers worldwide are prepping for the track – and Harley-Davidson is no exception. On top of Vance & Hines offering a contingency program (their largest yet) to select racers under certain conditions for American Flat Track (AFT), MotoAmerica, NHRA Drag Racing, and the Xtreme Drag...
Vance & Hines have just revealed the largest contingency program in the history of the brand – and with nearly...
World-Class Safety Apparel Meets Top-Notch Rider Education On top of being on the sale block by parent company InvestCorp, Dainese...
The Chinese Zodiac may have given us the Year of the Ox for 2021, but MCN thinks it should be rebranded as the Year of the British bike – and no wonder. With bigwigs like Norton, Triumph, Royal Enfield, BSA, and others bouncing back for the second millennium’s new decade,...
KTM’s CEO, Stefan Pierer, is not a very big fan of electrification when it comes to bikes on the track....
On February 12th and 13th, St. Louis will be hosting their 7th annual Cycle Showcase STL – and we’re told...
Predictions from Experts in the Powersports Industry: Getting Over The COVID Hump This year has been a wonky one. From the multiple lockdowns, to skyrocketing prices for the Powersports industry, to material shortages and many brands capitalising on the economic advantage to expand (others, to simply survive and adapt)…the future...
When the UK stated that they would be cutting the very same grants that they had put out to encourage...