Industry Insider: Michelin’s Tyres Will Be 100% Sustainable by 2050
Michelin tyres. Media sourced from Michelin's Facebook page for motorcycle tyres.
In today’s market, it pays to be eco-conscious… literally.
More than ever before, investors are drawn to companies on top of their shiznit and showing sensitivity to a green future, with “more than a third of global consumers [being] willing to pay more for sustainability as demand grows for environmentally-friendly alternatives” (via Simon Kucher’s stats published to a press release on BusinessWire).
Naturally, this shift has also affected the Powersports industry.
It stands to reason, then, that the brand selling parts for all of these bikes would also align to keep their clients (and investors) happy – which is exactly why we bring Michelin’s new focus to the table.
“The use of sustainable materials in our products is a key driver in our ambitions built around the last of the three cornerstones of our business: respect for people, profit (shareholders) and planet,” contributes Michelin’s spokesperson.
Naturally, a hard 2050 deadline means smaller, sooner deadlines to contend with; as such, 2030’s goals include reaching 40% sustainability, with “two new options – one for cars and another for buses – using 45% and 58% sustainable materials, respectively.”
With the motorcycle market ballooning into some beauty numbers, we imagine bikes will soon have their own sustainable Michelin pair for rolling duties.
Do you believe in sustainability for your motorcycle parts? How do you feel they perform in comparison to more traditional rubbers?