They’re Here Harley-Davidson revealed some new bikes at EICMA. They were the Pan America and the Bronx. Both motorcycles featured Harley’s new engine, and this all marks a serious turning point for the company. The engine comes in two different displacement sizes, but both engines are 60-degree V-twins.  The Pan America and the Bronx are …

A Charging Issue Today it has come out that Harley-Davidson has suspended production of the LiveWire. The motorcycle has experienced some kind of issue during charging. The issue wasn’t disclosed, but The Wall Street Journal, reported first that it is a charging issue that has halted production. It’s unclear what this means for Harley. The …

Your New Harley Comes With Pedals Harley-Davidson is going through a dramatic shift. The business is trying to find new footing as its largest demo ages out of riding large, overpriced motorcycles. Electric motorcycles and new gas motorcycle models are just part of the answer, Harley is also going to sell electric bicycles. Now we …

Fewer Bikes From HD We all know at this point that Harley-Davidson is struggling to gain more riders as its current major demographic ages out of riding. Now the company has had to cut its shipment forecast. According to The Wall Street Journal, Harley expects to ship between 212,000 and 217,000 motorcycles this year. That …

Note: A representative from Messh reached out to provide clarification. The following article has been adjusted for accuracy. Searching Hard for That New Customer Base Harley-Davidson and OA Experiential will work together to collect data on attendees at various events, Harley displays, and other venues to try to better understand the folks at those events …

Harley Found Its Chinese Partner In an effort to expand its reach in Asia, Harley has decided to team up with the Qianjiang Motorcycle Company, which is owned by Geely—a major Chinese automotive and motorcycle company. Geely has a massive global reach. For example, it owns Volvo. The move isn’t surprising. It was already stated …

An Effort to Reach A Wider Audience Interesting and tasteful advertising is something that’s hard to pull off. It takes a good agency or media company most times, and one that’s very well known is Vice. The company knows how to connect with a younger demographic, and that’s exactly what Harley-Davidson is looking for, so …

A European-Made Harley? Matt Levatich, the CEO of Harley-Davidson, went on CNBC’s Squawk Alley and said that his company may need to start building bikes in Europe if it wants to continue selling them there. According to Motorcycle News, the tariffs hitting Harley imposed by the Trump administration are at 31 percent. In two years, …

The Bleeding Has Slowed Harley-Davidson reported a further decline in sales today for the first quarter of 2019. Despite the drop in the U.S. of 4.2 percent, the decline in Europe of 2.1 percent, and a drop of 6.7 percent worldwide compared to the same time the previous year, some are seeing it as a …

Electric Cars? Really, Harley Harley-Davidson is really, really serious about getting into the electric vehicle thing. I’ve said before that it seems to have a plan for the electrified future, but maybe I misjudged the scope of that plan. The company is now a sponsor of a Formula E team.  Yep. Open wheel car racing. …

Anyone Want to Spend Too Much on an Electric Harley? I don’t think the Harley-Davidson LiveWire is worth its asking price of roughly $30,000 ($37,250 in Canada). However, there are likely some folks out there who do think it’s worth it, or maybe they don’t care about the price and just want an electric Harley …

A 5-Year Deal Harley-Davidson was able to ratify a contract with workers for the next five years. This deal secures a 14 percent raise over the five-year period for the workers in Milwaukee and Tomahawk, Wisconsin. Additional perks for the workers include a signing bonus, two different variable incentive plans, pension upgrades, and a retirement …

Get Ready for a War, Harley With all the issues Harley has the last thing it needs is more competition. That’s exactly what Indian Motorcycle is giving the company a new bike that could use the name, Raptor. It will compete with the Harley Road Glide. It will get a new liquid-cooled engine and a …

Not a Good Sign While many people continue to discuss Harley’s future bikes, the financial folks have projected continued drops in Harley’s stocks. According to Barron’s, RBC Capital Markets analyst Joeseph Spak says retail sales for the company could drop by 10 percent for the quarter. We’ll see if he’s accurate on April 23, when …

From Old to Young What do you do when your customer base gets too old to continue using your products? You target their grandchildren, of course. At least that’s what Harley-Davidson is doing. In the company’s quest to do a Benjamin Button-type turnaround with its customer base, it has purchased the electric stability-bike company StaCyc.  …

Now Slightly More Enticing When the Harley-Davidson LiveWire debuted, the bike was hit hard by consumers and media for not being good enough and for being way too expensive. We joined in on this dog pile. The bike simply didn’t appear to offer enough to be a competitive bike. Well, Harley has made some updates …

For a More Visceral Touring Experience Harley-Davidson’s big dresser motorcycles are what many people think of when they think of the brand and for good reason. Harley sells a lot of these big bikes. What if you wanted one of them without all the luxurious features and amenities on it? Well, you used to not …

Hard Knock Life for Harley-Davidson Harley-Davidson’s earnings per share dried up due to the tariffs imposed by President Donald Trump. According to Bloomberg, the earnings per share were zero. Before factoring in tariff and restructuring costs, the company managed 17 cents per share in profits, which came in below analyst estimates of 29 cents. In …

Harley Looking Ahead Harley-Davidson made a big effort towards the future with its new LiveWire. However, that bike hasn’t been very well received. Most people aren’t impressed with the range or price. Basically, $30k is a lot to ask for a motorcycle that only goes about 100 miles per charge. Harley showed off two other …

Customize Your Power Cruiser Aftermarket accessories company Rizoma recently released 22 different accessories to make the Harley-Davidson FXDR 114 into the motorcycle you always wanted it to be. The company’s goal for the FXDR accessories line is to help you make the power cruiser from Harley-Davison even bolder than it currently is. The Harley FXDR …

The LiveWire is Now Truly Alive Harley-Davidson is in the process of turning a new leaf, and the company made a big statement at this year’s Consumer Electronics Show (CES). The company announced pricing and pre-order availability for its LiveWire motorcycle as well as two new concepts. First, the important stuff. The Harley LiveWire has a …

The Essential Buyer’s Guide Harley-Davidson Big Twins FL, FX/Softail and Dyna Series. 1340cc, 1450cc, 1584cc 1984-2010  by: Peter Henshaw Paperback ISBN: 978-1-845843-03-8 Publisher: Veloce Publishing Publication Date: May 2011 64 pages. 195 mm x 139 mm x 4 mm List Price: $19.95 The Essential Buyer’s Guide series from Veloce Publishing now covers about 53 vehicles, …

The word “irony” is often misused, but in this case, Webster’s classic definition is right on the money: “A state of affairs or events that is the reverse of what was or was to be expected. Search webBikeWorld and print every word related to cruisers and you wouldn’t have enough to fill a thimble. The …

Many of you might be thinking, “What is an avid superbike racer and sportbike enthusiast doing testing a Harley Davidson?” Harley is not exactly known for producing cutting edge sportbikes. Well, I would be lying if I didn’t say I also asked myself this exact thing. That is until I did some research on the …

Harley Davidson’s H-D1™ Marketplace is blasting through record-high sales in the pre-owned H-D bikes category – and the dealer-based listings keep coming in.  Originally a tick on the list connected to Harley Davidson’s 5-year Hardwire Strategy, the H-D1™ Marketplace was designed to “[improve] the desirability of [Harley-Davidson] and protect the value of [H-D] iconic products,” specifically …

Patents Reveal Superchargers! Harley-Davidson just had the worst sales quarter in a very long time (Q4 2020). The company is sinking faster than it can remove the water that is holding them down, and they seem to be in a position where they are willing to try anything to keep afloat. EV motorcycles, sportbikes, and …

Bicycles from The Motor Company It’s no secret that Harley-Davidson has invested heavily into electric two-wheelers, but I didn’t expect the company to come out with a new brand for its electric bicycles. The new brand is called the Serial 1 Cycle Company. This name comes from Harley’s first motorcycle, the Serial Number One. This …

The Harley-Davidson v.s. Indian Motorcycle Saga Continues Ryan F9 makes the most polished motorcycle content you can find on the internet; the guy is an absolute savant when it comes to making videos and ensuring viewers are getting all the information they need regarding the tops he is presenting. Today, he has the answers to …

It’s a Possibility Not long ago, it came to light that Harley-Davidson would be pulling out of India due to its massive restructuring initiative. There are 33 Harley dealerships in India, and rather than totally abandon the dealerships and current and former customers, Harley is in talks with Hero MotoCorp to keep things going.  Hero …

It Has Quietly Disappeared The future Harley-Davidson that was the most interesting to me was not the Pan America, but the Bronx. However, as Motorcycle.com points out, the Bronx has been quietly removed from the company’s future vehicles page. Previously, Harley had it listed alongside the Pan America. When you notice this in conjunction with …

New Position, New Way Forward? Harley-Davidson needs to make big moves in the future if it wants to keep its place as a dominant force in the motorcycling industry, and to that end, it is making a lot of changes. The Motor Company has a new CEO who has implemented a new strategy to right …

You Can Win a New Harley Jason Momoa is a Harley-Davidson fan, so it makes sense that the two would pair up. Fanatics founder Michael Rubin challenged the company to do an All IN sweepstakes challenge to help make a positive impact during the COVID-19 pandemic and the rough economic period that has resulted from …

There’s Still Some Hope for HD Harley-Davidson is struggling through a very tough time right now. I’ve written about it and so have countless others, but FortNine has done one of the better, in-depth looks at The Motor Company and its predicament. It recently posted a video to its YouTube channel that illustrates Harley’s current …

To Fight COVID-19 Say what you will about Harley-Davidson, but any company that will auction off one of its bikes to raise money to fight a worldwide pandemic gets a thumbs up from me. Harley is auctioning off a unique, one-off LiveWire motorcycle to raise funds to fight COVID-19. The company is working with Bonhams …

Want SiriusXM on Your Ride? Does your 2014 to 2019 Harley-Davidson touring bike have everything you want but Sirius XM radio? Well, you’re in luck. VAIS has a new GSR SiriusXM radio add on for compatible 2014 and newer Harley-Davidson models. This system will use your existing stereo system to allow you to play SiriusXM, …

Harley’s Flavor on Adventure The Harley-Davidson Pan America is almost here. Jim saw it (behind glass) at EICMA in prototype form. It’s a different kind of motorcycle for The Motor Company, and it’s exactly what the bike company needs. Harley has struggled to find new riders lately and the Pan America could be one of …

It’s Called the HD350 Project A while back I reported on the fact that Harley would be working with a Chinese manufacturing company to develop a smaller bike with a displacement of 338cc. Now that bike is ready for production and there are some renderings of the official design (shown above) floating around. Harley-Davidson teamed …

Forget That $30,000 Price Tag One of the biggest complaints with the Harley-Davidson LiveWire is its high $30,000 price tag. If you don’t have $30k to burn what do you do? Well, now you can rent a LiveWire to experience the future of Harley-Davidson. The motorcycle rental service Twisted Road has two Live Wires available …

A Minor Glitch Only It turns out that Harley’s charging issue with the LiveWire was a very minor one. According to multiple reports, the issue was limited to one single bike. This means that the issue will not impact any other LiveWire motorcycles. It honestly looks like Harley did some rigorous quality control here. “Temporarily …

This Patent Looks Promising Harley-Davidson’s current lineup is far from the sportbike scene. The company has always had an interesting relationship with sportbikes, and it’s about to get a lot more interesting if recent patent filings are accurate. According to some recent patents that surfaced on the web at various sources, Harley is working on …