Here are the percentages of Harley bikes sold, per global region, for Q2 of 2023:
Overall, though, Harley’s gross margin for this season balanced out; we’re told by Harley’s press release (published to PRNewswire) that Q2’s operating profit popped up by +1.2%, thanks to “global pricing, lower EU tariffs, and reduced operating expenses.”
The above offset Harley’s operating income decline of $9 million in their Financial Services sector as the company bumped retail credit losses towards “normalized levels” – not a pretty sight, but a mandatory one nonetheless.
All told, Harley’s production suspension (and their push to bump credit losses) were managed by better operating income – and we’re told one of those factors was the popularity of HD Apparel collections, featuring cool stuff from the likes of Post Malone, Todd Snyder, On The Roam® (Jason Momoa), and NEIGHBORHOOD®.
“Now, with the suspension being behind us, we are fully focused on mitigating the impacts of the volume loss with the ambition to deliver on our Hardwire II goals in year two of our five-year strategy.”