A Long Ride for Any Bike The Harley-Davidson LiveWire is a polarizing motorcycle. People seem to either love it or hate it. No matter how you feel about it, you have to admit that Harley put a lot of time and effort into it. There is a relatively small community of riders who love their …

Motorcycles and Momoa Jason Momoa and Harley-Davidson have paired up in the past, but now he’s helping the company out with the United We Will Ride campaign. To help the initiative, Momoa directed a six-part video series that showcases important individuals in the Harley-Davidson community.  The video series will focus on riders coping with the …

Getting Rid of a Unique Harley The Harley-Davidson Street 750 is not a best-seller for Harley-Davidson, and with the company in full contraction mode thanks to its Rewire strategy, it now sounds like the Street 750 will not make the cut to be a part of Harley-Davidson’s future. The company is winding down production at …

It Says so Right on the Engine The Chinese company Qianjiang has partnered with Harley-Davidson to help the company produce a small-displacement model for Asian markets. The Harley bike was rumored to have an engine would be a 338cc, and now it seems that either that engine will be a 350 or the 338cc engine …

Prizes and Motorcycles To help support riding everywhere, Harley-Davidson has a new Let’s Ride Challenge that’s designed to get people out riding. Through riding-related activities, participants earn Let’s Ride Challenge entries for a chance to win prizes, including a custom 2020 Harley-Davidson Low Rider S motorcycle.  “More than building machines, Harley-Davidson stands for the timeless …

Starting Once the Rewire Ends Harley announced its Rewire plan not that long ago to shift its focus. This came after the company appointed a new CEO and fired some workers and had at least one high-level executive leave. On July 28, 2020, Harley’s new CEO, Jochen Zeitz talked about the company’s poor sales numbers …

More Power Better Emissions Variable valve timing is nothing new, but now Harley-Davidson will use it on an upcoming engine. The company recently filed a patent on a new V-Twin engine and it has VVT. The patent was spotted by Motorcycle.com, and as the publication states, it was really a patent for a modular engine …

2020 Has Not Been a Good Year Few people are having a good year in 2020, and if you’re a part of Harley-Davidson, things are about to get worse. The company announced that it will be cutting 700 jobs around the world. Two hundred of those 500 were unfilled positions, though, so it’s more like …

Mexican Border to Canadian Border Nobody doubted the Harley-Davidson’s LiveWire to perform, but a lot of people think the range is too short for the bike’s high price tag and everyone says there’s not enough fast-charging infrastructure to support electric motorcycles nationwide. One man decided to see what it was like to take his LiveWire …

Getting More Folks Out There It’s no secret that Harley-Davidson needs more riders, so the company is focusing on getting new folks on motorcycles, specifically Harley bikes. The company has two new programs: “Experience the Ride” and “Learn to Ride.” The Experience the Ride program is for people who think they might be interested in …

That Can’t Be a Good Sign It’s no secret that Harley-Davidson is struggling to make things work right now. The company recently filed for a new line of credit and it’s had a quarter after quarter of sales declines. I recently learned of some more bad news: as of June 22, 2020, Harley-Davidson will no …

To Cope With Challenges Harley-Davidson is a massive company and a lot of its assets are tied up. This means there might not be as much liquidity as the business would always like to have. To combat this issue, Harley recently took steps to get $350 million 364-day credit facility, according to an 8-K filing …

A Motorcycle Stands Alone Harley-Davidson may have a solution to the issue of motorcycle weight. According to some patents that were recently spotted by Cycle World, the company is working on a self-balancing system for its motorcycles. This makes sense. While Harley generally does a fantastic job of keeping the weight low and manageable, there’s …

IRONe 16 and IRONe 12 Harley-Davidson may have a new corporate strategy moving forward, but it seems it’s not totally letting go of some of the new initiatives it started. Harley just released limited-edition versions of its electric balance bikes for kids. The IRONe 16 and the IRONe 12 Limited Edition come in a unique …

Wisconsin and Pennsylvania Get Rolling Harley-Davidson has been hurting, and the COVID-19 Pandemic didn’t help. There is hope. The company has a new CEO and it now has opened the production facilities in Wisconsin and Pennsylvania on a limited schedule. Obviously, Harley won’t be producing nearly the same number of motorcycles as they did pre-COVID-19, …

Officially the CEO and President Now After former CEO and president Matt Levatich stepped down from his role, Jochen Zeitz was named acting president and CEO of the company. Now Harley has named him as the official CEO and president, according to the Milwaukee Business Journal. This comes after Zeitz announced a new strategy for …

With Fewer Than Five Miles On It Harley-Davidson has a history of racing in TT races, hill climbs, road racing, and more. When we think Harley now we think big slow cruisers, but the company used to have some killer and fast machines. This 1950 Harley-Davidson Daytona Racer is just that—a killer racing machine—and it’s …

A Big Mistake? Harley-Davidson is feeling the full brunt of the COVID-19 pandemic and the subsequent economic crisis. The company is to put it plainly doing really poorly (big surprise, huh?). Because of this, Harley decided to restructure its strategy from the “More Roads to Harley-Davidson” plan that was put in place by the former …

COIVD-19 Takes Its Toll The COVID-19 pandemic has been hard on every industry. The market has dipped considerably, and Harley-Davidson wasn’t able to escape it. Like other motorcycle company’s Harley is struggling to cope. The company saw sales drop by 18 percent in Q1 of 2020 when compared with 2019’s Q1 sales results. In terms …

The New Norton Begins to Emerge Stuart Garner ran Norton Motorcycles into the ground, opening the door for TVS Motors to buy the company and start rebuilding. One of the company’s first moves was to appoint John Russell, formerly of Harley-Davidson and Land Rover, to the Interim CEO position with the brand.  According to MoreBikes, …

Take in an Eyeful of Awesome Bikes Google Maps is pretty cool. Much of the world can be seen via the Street View mode. This gives you a clear look at a specific place like you were there. Most of the time you can’t actually go inside places in this mode, but you can check …

The Bikes To Come After the Bronx and Pan America Harley-Davidson filed designs with the European Union Intellectual Property Office for two more unique models recently. The designs were spotted by Motorcycle.com. They both use the liquid-cooled Revolution Max engine that is in the Pan America and Bronx. The first design is a cafe racer. …

For 2017 or Later Touring Models Harley-Davidson recently announced the new Screamin’ Eagle products for your 2017 and later HD touring models. These High-flow exhaust kits, performance cams, Screaming Eagle engine and comprehensive line of upgrades are designed to make your Harley even more bad-ass than it currently is. Here’s a look at what’s available. …

Make Your Harley Stand Out If there’s one thing that Harley guys like to do it’s to customize their bikes to make them more enjoyable and stand out from the crowd. Harley-Davidson knows this and because of that, it has decided to put out a slew of new parts in 2020 for customizing all sorts …

Upgrading Harley Tech A lot of you know that Harley has a pretty nice infotainment system in its new bikes. The company released the Boom Box GTS in 2019, and it was compatible with iPhones, connecting them to Apple CarPlay. Now Harley has announced that all of its 2021 Touring, CVO, and Trike models will …

One of the Best Harleys Ever Harley-Davidson will likely be extra motivated for the American Flat Track racing season in 2020. It’s the 50th anniversary of the legendary XR750. In 1970, the company changed dirt track racing with the introduction of the XR750 flat tracker. The bike replaced the KR and went on to be …

Trademark Applications Show the New Logos Harley-Davidson will be going full-bore after electric bikes in the future, and part of that means it will need to properly market itself and its bikes. The company seems to be doing just that. It recently filed patent applications for two new logos for electric bikes.  The first is …

Make Your Harley a Little More Patriotic The new two-tone paint options for the Road Glide Special models have what Harley calls “patriotic flair.” Basically this means there’s some red, white, and blue on them. The gas tank also features the Number One logo on the gas tank. There’s also the Harley-Davidson script logo over …

HD Continues Its Transformation Harley-Davidson’s CEO Matt Levatich will no longer be in his position. He decided to vacate his role after a “mutually agreed” decision. Harley-Davidson’s board member Jochen Zeitz will be the acting president and CEO as well as Chairman of the Board. Harley will appoint a new CEO at some point, according …

Tariffs Haven’t Been Good to HD so Far Harley-Davidson has struggled for the last several years, but more recently some of the tariffs imposed by the Trump administration have hurt the company’s profits even more. Trump is now trying to change that. He is currently in India discussing a trade agreement with Indian Prime Minister …

A Basic Softail Not long ago, I reported that Harley-Davidson would put out a Softail Standard based on some new CARB filings, and now the bike is official. The Softail Standard brings the Softail design to the masses for less than other models. It’s an uncomplicated motorcycle that’s ready to roll or ready to be …

Another Cruiser in the HD Lineup Harley-Davidson has played the cruiser game for a long time. Some (including myself) would say the company has gone after that market for too long instead of branching out with its lineup. Harley seems to be trying to branch out, but it’s not leaving cruiser motorcycles behind. Harley just …

Only for the Road Glide Special Harley-Davidson may be trying to reinvent itself, but the company isn’t leaving its current lineup to collect dust. The company has added a couple of new models recently, and now it has revealed a new Eagle Eye Special Edition Paint Option. This option is only available if installed at …

A Performance Upgrade for the Harley-Davidson Dyna Platform If you thought the Harley-Davidson Dyna platform was without enough performance upgrades when it comes to shocks, well, there’s another option now from JRi. The product line will be ride-height adjustable and dual-adjustable shocks in 12-inch, 13-inch, and 14-inch lengths.  The company sent out a press release, …

Harley Offers Some New Bikes Harley-Davidson is in the news a lot for its future bikes—stuff like the LiveWire, Pan America, and Bronx—but the company is still making cruisers, and it recently released two new bikes: the Harley-Davidson CVO Road Glide and the Fat Boy 30th Anniversary Edition. These two new motorcycles are more of …

Some Stinging HD News for the End of 2019 Nobody expected Harley-Davidson to have a great 2019. However, the year was a little worse than expected. The company saw an 8.5 percent decline in revenue, according to Reuters. That includes motorcycle sales, merchandise, and accessories. All told, the company still pulled in $874.1 million. The …

2020 Harley-Davidson Forty-Eight Contents Model Overview Specifications Features Photos Videos Links The 2020 Harley-Davidson Forty-Eight is one of the lower-level Sportsters. It’s a sportier motorcycle with a strong engine and a unique, stripped-down styling. The bike is a step up from the Iron 883. The Forty-Eight gets a good looking V-twin engine with a displacement …

What’s the Price on This One? The electric revolution for motorcycles could be the basis for Harley’s rebirth. The company totally bungled the LiveWire in the eyes of many, but this electric flat track concept looks friggin awesome. Harley recently released some updated design images for the motorcycle.  The one at the top of this …

The Biggest and Most Powerful HD Engine Do you feel that your Harley with the Milwaukee-Eight engine in it is just too underpowered? Do you need more grunt to really be cruising along at the speeds you want to be? Harley has a new engine for you. The Screamin’ Eagle 131 Crate Engine bolts into …