Posts in tag

harley davidson


New Position, New Way Forward? Harley-Davidson needs to make big moves in the future if it wants to keep its place as a dominant force in the motorcycling industry, and to that end, it is making a lot of changes. The Motor Company has a new CEO who has implemented a new strategy to right …

It Says so Right on the Engine The Chinese company Qianjiang has partnered with Harley-Davidson to help the company produce a small-displacement model for Asian markets. The Harley bike was rumored to have an engine would be a 338cc, and now it seems that either that engine will be a 350 or the 338cc engine …

Prizes and Motorcycles To help support riding everywhere, Harley-Davidson has a new Let’s Ride Challenge that’s designed to get people out riding. Through riding-related activities, participants earn Let’s Ride Challenge entries for a chance to win prizes, including a custom 2020 Harley-Davidson Low Rider S motorcycle.  “More than building machines, Harley-Davidson stands for the timeless …

Starting Once the Rewire Ends Harley announced its Rewire plan not that long ago to shift its focus. This came after the company appointed a new CEO and fired some workers and had at least one high-level executive leave. On July 28, 2020, Harley’s new CEO, Jochen Zeitz talked about the company’s poor sales numbers …

Ready to Cruise Around? Cruisers aren’t the massive sellers they used to be. However, manufacturers still sell a lot of them, which is why the cruiser style is still a big part of the industry. A lot of these machines are high-dollar bikes, but they don’t have to be. You can get a wonderful cruiser …

More Power Better Emissions Variable valve timing is nothing new, but now Harley-Davidson will use it on an upcoming engine. The company recently filed a patent on a new V-Twin engine and it has VVT. The patent was spotted by Motorcycle.com, and as the publication states, it was really a patent for a modular engine …

Unique Vision Squandered by Harley-Davidson Buell Motorcycle Company is best known for its connection with Harley-Davidson. It’s one of the many things you can point to in Harley’s long history that The Motor Company managed to mess up, but that’s really only part of the story of Buell.  The company’s story spans nearly four decades. …

2020 Has Not Been a Good Year Few people are having a good year in 2020, and if you’re a part of Harley-Davidson, things are about to get worse. The company announced that it will be cutting 700 jobs around the world. Two hundred of those 500 were unfilled positions, though, so it’s more like …

Mexican Border to Canadian Border Nobody doubted the Harley-Davidson’s LiveWire to perform, but a lot of people think the range is too short for the bike’s high price tag and everyone says there’s not enough fast-charging infrastructure to support electric motorcycles nationwide. One man decided to see what it was like to take his LiveWire …

Getting More Folks Out There It’s no secret that Harley-Davidson needs more riders, so the company is focusing on getting new folks on motorcycles, specifically Harley bikes. The company has two new programs: “Experience the Ride” and “Learn to Ride.” The Experience the Ride program is for people who think they might be interested in …

That Can’t Be a Good Sign It’s no secret that Harley-Davidson is struggling to make things work right now. The company recently filed for a new line of credit and it’s had a quarter after quarter of sales declines. I recently learned of some more bad news: as of June 22, 2020, Harley-Davidson will no …

To Cope With Challenges Harley-Davidson is a massive company and a lot of its assets are tied up. This means there might not be as much liquidity as the business would always like to have. To combat this issue, Harley recently took steps to get $350 million 364-day credit facility, according to an 8-K filing …

A Motorcycle Stands Alone Harley-Davidson may have a solution to the issue of motorcycle weight. According to some patents that were recently spotted by Cycle World, the company is working on a self-balancing system for its motorcycles. This makes sense. While Harley generally does a fantastic job of keeping the weight low and manageable, there’s …

IRONe 16 and IRONe 12 Harley-Davidson may have a new corporate strategy moving forward, but it seems it’s not totally letting go of some of the new initiatives it started. Harley just released limited-edition versions of its electric balance bikes for kids. The IRONe 16 and the IRONe 12 Limited Edition come in a unique …

You Can Win a New Harley Jason Momoa is a Harley-Davidson fan, so it makes sense that the two would pair up. Fanatics founder Michael Rubin challenged the company to do an All IN sweepstakes challenge to help make a positive impact during the COVID-19 pandemic and the rough economic period that has resulted from …

Wisconsin and Pennsylvania Get Rolling Harley-Davidson has been hurting, and the COVID-19 Pandemic didn’t help. There is hope. The company has a new CEO and it now has opened the production facilities in Wisconsin and Pennsylvania on a limited schedule. Obviously, Harley won’t be producing nearly the same number of motorcycles as they did pre-COVID-19, …

There’s Still Some Hope for HD Harley-Davidson is struggling through a very tough time right now. I’ve written about it and so have countless others, but FortNine has done one of the better, in-depth looks at The Motor Company and its predicament. It recently posted a video to its YouTube channel that illustrates Harley’s current …

To Fight COVID-19 Say what you will about Harley-Davidson, but any company that will auction off one of its bikes to raise money to fight a worldwide pandemic gets a thumbs up from me. Harley is auctioning off a unique, one-off LiveWire motorcycle to raise funds to fight COVID-19. The company is working with Bonhams …

With Fewer Than Five Miles On It Harley-Davidson has a history of racing in TT races, hill climbs, road racing, and more. When we think Harley now we think big slow cruisers, but the company used to have some killer and fast machines. This 1950 Harley-Davidson Daytona Racer is just that—a killer racing machine—and it’s …

A Big Mistake? Harley-Davidson is feeling the full brunt of the COVID-19 pandemic and the subsequent economic crisis. The company is to put it plainly doing really poorly (big surprise, huh?). Because of this, Harley decided to restructure its strategy from the “More Roads to Harley-Davidson” plan that was put in place by the former …

COIVD-19 Takes Its Toll The COVID-19 pandemic has been hard on every industry. The market has dipped considerably, and Harley-Davidson wasn’t able to escape it. Like other motorcycle company’s Harley is struggling to cope. The company saw sales drop by 18 percent in Q1 of 2020 when compared with 2019’s Q1 sales results. In terms …

Make Your Harley Stand Out If there’s one thing that Harley guys like to do it’s to customize their bikes to make them more enjoyable and stand out from the crowd. Harley-Davidson knows this and because of that, it has decided to put out a slew of new parts in 2020 for customizing all sorts …

Upgrading Harley Tech A lot of you know that Harley has a pretty nice infotainment system in its new bikes. The company released the Boom Box GTS in 2019, and it was compatible with iPhones, connecting them to Apple CarPlay. Now Harley has announced that all of its 2021 Touring, CVO, and Trike models will …

One of the Best Harleys Ever Harley-Davidson will likely be extra motivated for the American Flat Track racing season in 2020. It’s the 50th anniversary of the legendary XR750. In 1970, the company changed dirt track racing with the introduction of the XR750 flat tracker. The bike replaced the KR and went on to be …

Trademark Applications Show the New Logos Harley-Davidson will be going full-bore after electric bikes in the future, and part of that means it will need to properly market itself and its bikes. The company seems to be doing just that. It recently filed patent applications for two new logos for electric bikes.  The first is …

Make Your Harley a Little More Patriotic The new two-tone paint options for the Road Glide Special models have what Harley calls “patriotic flair.” Basically this means there’s some red, white, and blue on them. The gas tank also features the Number One logo on the gas tank. There’s also the Harley-Davidson script logo over …

HD Continues Its Transformation Harley-Davidson’s CEO Matt Levatich will no longer be in his position. He decided to vacate his role after a “mutually agreed” decision. Harley-Davidson’s board member Jochen Zeitz will be the acting president and CEO as well as Chairman of the Board. Harley will appoint a new CEO at some point, according …

A Basic Softail Not long ago, I reported that Harley-Davidson would put out a Softail Standard based on some new CARB filings, and now the bike is official. The Softail Standard brings the Softail design to the masses for less than other models. It’s an uncomplicated motorcycle that’s ready to roll or ready to be …

Another Cruiser in the HD Lineup Harley-Davidson has played the cruiser game for a long time. Some (including myself) would say the company has gone after that market for too long instead of branching out with its lineup. Harley seems to be trying to branch out, but it’s not leaving cruiser motorcycles behind. Harley just …

Want SiriusXM on Your Ride? Does your 2014 to 2019 Harley-Davidson touring bike have everything you want but Sirius XM radio? Well, you’re in luck. VAIS has a new GSR SiriusXM radio add on for compatible 2014 and newer Harley-Davidson models. This system will use your existing stereo system to allow you to play SiriusXM, …

Only for the Road Glide Special Harley-Davidson may be trying to reinvent itself, but the company isn’t leaving its current lineup to collect dust. The company has added a couple of new models recently, and now it has revealed a new Eagle Eye Special Edition Paint Option. This option is only available if installed at …

Harley Offers Some New Bikes Harley-Davidson is in the news a lot for its future bikes—stuff like the LiveWire, Pan America, and Bronx—but the company is still making cruisers, and it recently released two new bikes: the Harley-Davidson CVO Road Glide and the Fat Boy 30th Anniversary Edition. These two new motorcycles are more of …

Some Stinging HD News for the End of 2019 Nobody expected Harley-Davidson to have a great 2019. However, the year was a little worse than expected. The company saw an 8.5 percent decline in revenue, according to Reuters. That includes motorcycle sales, merchandise, and accessories. All told, the company still pulled in $874.1 million. The …

What’s the Price on This One? The electric revolution for motorcycles could be the basis for Harley’s rebirth. The company totally bungled the LiveWire in the eyes of many, but this electric flat track concept looks friggin awesome. Harley recently released some updated design images for the motorcycle.  The one at the top of this …

The Biggest and Most Powerful HD Engine Do you feel that your Harley with the Milwaukee-Eight engine in it is just too underpowered? Do you need more grunt to really be cruising along at the speeds you want to be? Harley has a new engine for you. The Screamin’ Eagle 131 Crate Engine bolts into …

A Step Closer to Another Electric Model Harley-Davidson revealed some electric bike concepts back when it showed off the LiveWire officially for the first time. One of those concepts was an urban mobility scooter that had some cool styling. Well, the company now has filed some additional patents on the model, according to Motorcycle.com.  The …

Harley’s Flavor on Adventure The Harley-Davidson Pan America is almost here. Jim saw it (behind glass) at EICMA in prototype form. It’s a different kind of motorcycle for The Motor Company, and it’s exactly what the bike company needs. Harley has struggled to find new riders lately and the Pan America could be one of …

It’s Called the HD350 Project A while back I reported on the fact that Harley would be working with a Chinese manufacturing company to develop a smaller bike with a displacement of 338cc. Now that bike is ready for production and there are some renderings of the official design (shown above) floating around. Harley-Davidson teamed …

An Innovative Open Face Lid March 2020 Update: read Bruce’s in-depth J-Cruise II review. Shoei has a new open face helmet with a flip-up face shield called the J-Cruise II. This design takes what Shoei did with the regular J-Cruise that has been out for years now to a new level. The helmet combines the …

This Patent Looks Promising Harley-Davidson’s current lineup is far from the sportbike scene. The company has always had an interesting relationship with sportbikes, and it’s about to get a lot more interesting if recent patent filings are accurate. According to some recent patents that surfaced on the web at various sources, Harley is working on …