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harley davidson


Since Jochen Zeitz stepped into the role of CEO, Harley-Davidson has been focused on the company’s “Rewire” strategy. This consisted of putting the focus back onto HD’s core customers.  In the summer of 2020, everyone saw the disappearance of the Harley-Davidson Bronx streetfighter. This was in the fashion of a simple removal from the “Future …

A New Kind of Harley for 2021 You don’t think of Harley-Davidson when you think of adventure motorcycles, but that might change in the future. The company announced that the Pan America adventure bike would debut on February 22, according to RideApart. This won’t be the only new motorcycle from Harley in 2021. The company …

That Was Quick Many people on the internet took note when Harley-Davidson returned the 1250 prototype to the “coming soon” section of their website; myself included, you can find that article here. We now know for certain that the heritage-styled motorcycle will feature the same water-cooled 1250cc V-Twin Revolution powertrain found in the upcoming Pan …

Power Gainz S&S just released the details on their new 131 CI stroker kit, aimed at bringing massive power upgrades to the highly successful Harley-Davidson Milwaukee Eight big twin engine. S&S has been hard at work trying to establish themselves as the #1 parts supplier for the new H-D M8 engine. A few months ago, …

A Replacement For the Sportster? The ‘Future Vehicles’ section of the Harley-Davidson website contains a new addition to the list; the ‘High-Performance Custom Model’ quoted as being planned for 2021. This list also has their highly anticipated ADV model, the Pan America, so you know this dream will probably become reality with big details coming …

H-D Is Good For the Environment We Energies (a subsidiary of WEC Energy Group) has taken their technology to the doorstep of Harley-Davidson’s Menomonee Falls production plant and installed a 2.25-megawatt solar farm supported by 8400 solar panels. The entire roof of this huge production facility has been completely engulfed in solar panels as the …

Happy Holidays Interested in sharing the thrill of motorcycle riding this holiday season? Harley wants you to be. The company will be giving away 500 HD Riding Academy classes this holiday season.  Now through December 31, riders will be able to nominate the non-rider in their life. Winners will receive a free HD Riding Academy …

Ending Its Direct Involvement in NHRA and American Flat Track Harley-Davidson is a massive company and a big part of its brand has been its representation on the drag strip and in racing. That direct involvement, however, will not be the future. Instead, Harley is going with a more grassroots approach. It wants to refocus …

Silence at the Drag Strip Many riders summarize their first EV motorcycle riding experience with something along the lines of “it’s like a slingshot” or, “the power is instant and never-ending”. This makes them a deadly track weapon (take MotoE – electric motorcycle circuit racing – for example) due to the wickedly high levels of …

It Ain’t American if it Ain’t Cammed Harley-Davidson Motorcycles are synonymous with heavy modifications and a wicked amount of aftermarket parts support. When many riders buy a Harley-Davidson, they understand they are signing themselves up for a lifetime of customization and personalization of their bikes. It’s ironed into the culture. If you happen to own …

Bicycles from The Motor Company It’s no secret that Harley-Davidson has invested heavily into electric two-wheelers, but I didn’t expect the company to come out with a new brand for its electric bicycles. The new brand is called the Serial 1 Cycle Company. This name comes from Harley’s first motorcycle, the Serial Number One. This …

CEO Zeitz’s Plan Seems to be Working Harley-Davidson is going through a massive restructuring plan on basically all levels of the business. The plan, called Rewire, might already be starting to see positive results. The company just reported its best third quarter since 2015, according to Motorcycle.com. The report indicates that Harley’s revenues declined by …

Hero MotoCorp Is Harley’s Indian Hero A while back Harley-Davidson announced it was pulling out of India. Not long after that, it came out that Hero MotoCorp could help the company stay in operation in India by doing distribution and more. The last I heard the two companies were still hashing out the details. Now, …

It Could Unexpectedly Shut Down Harley-Davidson’s LiveWire is one of the most controversial motorcycles of the last decade. The electric bike has a pretty big issue for riders. It could unexpectedly shut down, according to the NHTSA.  The NHTSA estimates that around one percent of the 1,012 units involved in this recall could be affected. …

The Harley-Davidson v.s. Indian Motorcycle Saga Continues Ryan F9 makes the most polished motorcycle content you can find on the internet; the guy is an absolute savant when it comes to making videos and ensuring viewers are getting all the information they need regarding the tops he is presenting. Today, he has the answers to …

The Baby HD for China by China News of the Harley-Davidson Chinese-made motorcycle has come out before. The company partnered with Qianjiang for a new bike. I wasn’t sure if this would continue due to the fact that Harley is going through a dramatic restructuring, but now design filings with China’s National Intellectual Property Administration …

World-Record-Breaking Runs On September 4, Angelle Sampey piloted the Harley-Davidson LiveWire at the drag strip. She managed to sell all-new records for elapsed time and top speed by a production electric motorcycle. She was able to cover the eighth-mile strip in 7.017 seconds and the full quarter-mile course in just 11.156 seconds at 110.35 mph. …

A Partner for its Asia Pacific Hub Harley-Davidson is going through a massive restructuring, and the motorcycle company is going to look a lot different in the coming years. Part of that restructuring is to use Thailand as its main hub for the Asia Pacific markets, according to Economic Times Auto. To help make this …

A Long Ride for Any Bike The Harley-Davidson LiveWire is a polarizing motorcycle. People seem to either love it or hate it. No matter how you feel about it, you have to admit that Harley put a lot of time and effort into it. There is a relatively small community of riders who love their …

It Has Quietly Disappeared The future Harley-Davidson that was the most interesting to me was not the Pan America, but the Bronx. However, as Motorcycle.com points out, the Bronx has been quietly removed from the company’s future vehicles page. Previously, Harley had it listed alongside the Pan America. When you notice this in conjunction with …

Motorcycles and Momoa Jason Momoa and Harley-Davidson have paired up in the past, but now he’s helping the company out with the United We Will Ride campaign. To help the initiative, Momoa directed a six-part video series that showcases important individuals in the Harley-Davidson community.  The video series will focus on riders coping with the …

Getting Rid of a Unique Harley The Harley-Davidson Street 750 is not a best-seller for Harley-Davidson, and with the company in full contraction mode thanks to its Rewire strategy, it now sounds like the Street 750 will not make the cut to be a part of Harley-Davidson’s future. The company is winding down production at …

New Position, New Way Forward? Harley-Davidson needs to make big moves in the future if it wants to keep its place as a dominant force in the motorcycling industry, and to that end, it is making a lot of changes. The Motor Company has a new CEO who has implemented a new strategy to right …

It Says so Right on the Engine The Chinese company Qianjiang has partnered with Harley-Davidson to help the company produce a small-displacement model for Asian markets. The Harley bike was rumored to have an engine would be a 338cc, and now it seems that either that engine will be a 350 or the 338cc engine …

Prizes and Motorcycles To help support riding everywhere, Harley-Davidson has a new Let’s Ride Challenge that’s designed to get people out riding. Through riding-related activities, participants earn Let’s Ride Challenge entries for a chance to win prizes, including a custom 2020 Harley-Davidson Low Rider S motorcycle.  “More than building machines, Harley-Davidson stands for the timeless …

Starting Once the Rewire Ends Harley announced its Rewire plan not that long ago to shift its focus. This came after the company appointed a new CEO and fired some workers and had at least one high-level executive leave. On July 28, 2020, Harley’s new CEO, Jochen Zeitz talked about the company’s poor sales numbers …

Ready to Cruise Around? Cruisers aren’t the massive sellers they used to be. However, manufacturers still sell a lot of them, which is why the cruiser style is still a big part of the industry. A lot of these machines are high-dollar bikes, but they don’t have to be. You can get a wonderful cruiser …

More Power Better Emissions Variable valve timing is nothing new, but now Harley-Davidson will use it on an upcoming engine. The company recently filed a patent on a new V-Twin engine and it has VVT. The patent was spotted by Motorcycle.com, and as the publication states, it was really a patent for a modular engine …

Unique Vision Squandered by Harley-Davidson Buell Motorcycle Company is best known for its connection with Harley-Davidson. It’s one of the many things you can point to in Harley’s long history that The Motor Company managed to mess up, but that’s really only part of the story of Buell.  The company’s story spans nearly four decades. …

2020 Has Not Been a Good Year Few people are having a good year in 2020, and if you’re a part of Harley-Davidson, things are about to get worse. The company announced that it will be cutting 700 jobs around the world. Two hundred of those 500 were unfilled positions, though, so it’s more like …

Mexican Border to Canadian Border Nobody doubted the Harley-Davidson’s LiveWire to perform, but a lot of people think the range is too short for the bike’s high price tag and everyone says there’s not enough fast-charging infrastructure to support electric motorcycles nationwide. One man decided to see what it was like to take his LiveWire …

Getting More Folks Out There It’s no secret that Harley-Davidson needs more riders, so the company is focusing on getting new folks on motorcycles, specifically Harley bikes. The company has two new programs: “Experience the Ride” and “Learn to Ride.” The Experience the Ride program is for people who think they might be interested in …

That Can’t Be a Good Sign It’s no secret that Harley-Davidson is struggling to make things work right now. The company recently filed for a new line of credit and it’s had a quarter after quarter of sales declines. I recently learned of some more bad news: as of June 22, 2020, Harley-Davidson will no …

To Cope With Challenges Harley-Davidson is a massive company and a lot of its assets are tied up. This means there might not be as much liquidity as the business would always like to have. To combat this issue, Harley recently took steps to get $350 million 364-day credit facility, according to an 8-K filing …

A Motorcycle Stands Alone Harley-Davidson may have a solution to the issue of motorcycle weight. According to some patents that were recently spotted by Cycle World, the company is working on a self-balancing system for its motorcycles. This makes sense. While Harley generally does a fantastic job of keeping the weight low and manageable, there’s …

IRONe 16 and IRONe 12 Harley-Davidson may have a new corporate strategy moving forward, but it seems it’s not totally letting go of some of the new initiatives it started. Harley just released limited-edition versions of its electric balance bikes for kids. The IRONe 16 and the IRONe 12 Limited Edition come in a unique …

You Can Win a New Harley Jason Momoa is a Harley-Davidson fan, so it makes sense that the two would pair up. Fanatics founder Michael Rubin challenged the company to do an All IN sweepstakes challenge to help make a positive impact during the COVID-19 pandemic and the rough economic period that has resulted from …

Wisconsin and Pennsylvania Get Rolling Harley-Davidson has been hurting, and the COVID-19 Pandemic didn’t help. There is hope. The company has a new CEO and it now has opened the production facilities in Wisconsin and Pennsylvania on a limited schedule. Obviously, Harley won’t be producing nearly the same number of motorcycles as they did pre-COVID-19, …

There’s Still Some Hope for HD Harley-Davidson is struggling through a very tough time right now. I’ve written about it and so have countless others, but FortNine has done one of the better, in-depth looks at The Motor Company and its predicament. It recently posted a video to its YouTube channel that illustrates Harley’s current …

To Fight COVID-19 Say what you will about Harley-Davidson, but any company that will auction off one of its bikes to raise money to fight a worldwide pandemic gets a thumbs up from me. Harley is auctioning off a unique, one-off LiveWire motorcycle to raise funds to fight COVID-19. The company is working with Bonhams …