Harley Found Its Chinese Partner In an effort to expand its reach in Asia, Harley has decided to team up with the Qianjiang Motorcycle Company, which is owned by Geely—a major Chinese automotive and motorcycle company. Geely has a massive global reach. For example, it owns Volvo. The move isn’t surprising. It was already stated …

An Effort to Reach A Wider Audience Interesting and tasteful advertising is something that’s hard to pull off. It takes a good agency or media company most times, and one that’s very well known is Vice. The company knows how to connect with a younger demographic, and that’s exactly what Harley-Davidson is looking for, so …

That’s a Major Milestone Harley-Davidson isn’t exactly having a good year, and it hasn’t performed well for the last several years. With its target demographic aging quickly and a big question mark on its future, the company has to reposition itself. With that said, the motorcycle company still sells a lot of motorcycles. Some good …

A European-Made Harley? Matt Levatich, the CEO of Harley-Davidson, went on CNBC’s Squawk Alley and said that his company may need to start building bikes in Europe if it wants to continue selling them there. According to Motorcycle News, the tariffs hitting Harley imposed by the Trump administration are at 31 percent. In two years, …

The Bleeding Has Slowed Harley-Davidson reported a further decline in sales today for the first quarter of 2019. Despite the drop in the U.S. of 4.2 percent, the decline in Europe of 2.1 percent, and a drop of 6.7 percent worldwide compared to the same time the previous year, some are seeing it as a …

Powering Upcoming Bikes Harley’s new middleweight engine is now officially registered. It’s the engine that will power many Harleys of the future, and now that the European Union Intellectual Property Office officially has it on file, you can really see what it’s all about. Harley’s new engine is a liquid-cooled 60-degree V-Twin that will range …

Evoke Could Put Every Other Electric Bike to Shame Harley-Davidson, Zero Motorcycles, and even Lightning Motorcycles should be shaking in their boots. Evoke Motorcycle has a high powered cruiser called the 6061, and it not only can charge up to 80 percent of its battery capacity in just 15 minutes, but it puts out 160 …

No Agreement Yet It would seem that Harley-Davidson has yet another problem on its hands. The workers who build the company’s bikes are now working with an expired contract. The worker’s union contract expired yesterday, and they turned down Harley’s proposed new contract.  At the moment, there isn’t supposed to be a strike. An anonymous …

More Electrics and Possible Ride-Sharing Are Coming We all know what Harley-Davidson is focusing on a greener, electric future to help the brand pivot as it attracts a new customer base. A recent report from CNN suggests the company is seriously looking at electric scooter companies like Bird and Lime for its future.  “It’s a …

For a More Visceral Touring Experience Harley-Davidson’s big dresser motorcycles are what many people think of when they think of the brand and for good reason. Harley sells a lot of these big bikes. What if you wanted one of them without all the luxurious features and amenities on it? Well, you used to not …

Words Matter, But Does Reality? First off, the headline of this article is nothing more than a big name drop. With that said, there are some good names in there. Coach, the high-end retailer of men and women’s fashion items, employed superstar actor Michael B. Jordan and famous director Spike Lee to put together a …

Get Ready for Harley’s Next Efforts Harley-Davidson needs to innovate to change its fortune. Currently, the motorcycle manufacturer isn’t doing so hot. It hopes that new bikes will entice a whole new group of buyers. Recently, filings with the European Union Intellectual Property Office showed details about three of the company’s upcoming bikes.  The Streetfighter, Custom 1250, …

Hard Knock Life for Harley-Davidson Harley-Davidson’s earnings per share dried up due to the tariffs imposed by President Donald Trump. According to Bloomberg, the earnings per share were zero. Before factoring in tariff and restructuring costs, the company managed 17 cents per share in profits, which came in below analyst estimates of 29 cents. In …

The LiveWire is Now Truly Alive Harley-Davidson is in the process of turning a new leaf, and the company made a big statement at this year’s Consumer Electronics Show (CES). The company announced pricing and pre-order availability for its LiveWire motorcycle as well as two new concepts. First, the important stuff. The Harley LiveWire has a …

Let the New Year Begin As 2019 kicks off, I thought I’d put together a list of predictions for the upcoming months. Most of these are pulled straight out of my noggin without much to back them up. With that said, I pay attention to the motorcycle industry closely, and I think they may have …

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