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Jochen Zeitz


Harley Davidson has just revealed the all-new H-D1™ MARKETPLACE to the wide web.  The Marketplace is part of a new five-year game plan to expand the brand’s appeal to a younger generation and will provide riders with the ability to find, buy and sell H-D bikes across the country online.  The program will be backed …

Harley Davidson has given us a sportbike – and not just any sportbike.  World, meet the Sportster® S – a trick in HD’s hat that’s been blessed with the Revolution Max powertrain and, like the Pan America, boasts enough torque in the lower powerband to feed a small family for a week. The reveal came at 10am …

Harley Davidson has just revealed their new virtual launch experience – and it looks like they have a new bike on their hands to pan out to the populace.  According to a report from Motorcycle.com, the new mid-season motorcycle reveal, dubbed “Evolution To Revolution,” will be held July 13, 2021, at 10:00 CDT, with availability …

Someone just slipped out the name of Harley Davidson’s new Electric Motorcycle – and we’re not mad at it.  Meet Harley Davidson’s new LiveWire motorcycle: The LiveWire One.  According to MCN, the information came via a Vehicle Identification Number (VIN) file that Harley-Davidson submitted to the U.S. National Highway Traffic Safety Association (NHTSA).  The files …

2020 Has Not Been a Good Year Few people are having a good year in 2020, and if you’re a part of Harley-Davidson, things are about to get worse. The company announced that it will be cutting 700 jobs around the world. Two hundred of those 500 were unfilled positions, though, so it’s more like …

Officially the CEO and President Now After former CEO and president Matt Levatich stepped down from his role, Jochen Zeitz was named acting president and CEO of the company. Now Harley has named him as the official CEO and president, according to the Milwaukee Business Journal. This comes after Zeitz announced a new strategy for …