All told, we’re starting to get an idea as to why EICMA was nicknamed “the Olympics of passion and mobility on two wheels” – and now that everybody’s wrapped up, we’ve been given a gander at the specs for this year.
2023 marks the 110th year of the world’s biggest motorcycle expo, and the organization had some particularly good figures as such. We’re told by EICMA’s press release that 563,848 people attended the exhibition; that’s a +19% increase compared to last year, logging the best attendance ever.
This year was also the year with the most brands present (2036); over 700 direct exhibitors represented 45 different countries, with 30% of these attendees being new to EICMA and this year being their first experience.
Suffice it to say that next year’s iteration (Nov 5-10) will likely have to work hard to beat all of these stellar numbers – and EICMA’s CEO is excited to have the expo’s unique value in our community realized:
There is no pre- or post-pandemic, there is EICMA. Reading these results leaves no room for interpretation and confirms how much our appointment is still today the best performing business and relations, and above all, marketing and communication, opportunity for companies in our sector.”
Added to this is the growing attention of institutions, which also relaunches the value of EICMA as an indispensable moment to turn a spotlight on the instances of the industry and increase its and relevance and authority.”