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Ducati Reports Record Sales in 2021

A static shot of the Ducatil Multistrada V4 on a track as the sun sets in the background with a golden hue

Ducati has reported impressive sales numbers over the last few years. In 2019, the Italian manufacturer shared a monumental statistic — 1 in every 4 superbikes sold that year was a Ducati Panigale. The company’s fortunes have continued to grow as Asphalt and Rubber have reported that Ducati has had its best sales year in 2021. 

Francesco Milicia, VP Global Sales Director Ducati Motor Holding

The Italian marquee managed to sell a respectable 48,042 units of its machines last year, and it surpassed this number in the first 9 months of 2021. Yes, 2020 was a tumultuous year for motorcycle manufacturers, but the number of bikes sold so far in 2021 also surpasses those sold up until the same period in 2019. 

With 49,693 motorcycles sold by the end of Q3 2021, Ducati sales are up 25% compared to the same period in 2019. A&R mentions that this makes the third quarter of 2021 the best one for Ducati ever.

“Ducati closed the first nine months of the year with sales volumes that are already higher than the full year 2020, both for the bikes and after-sales products like clothing, accessories, and spare parts,” said Francesco Milicia, Ducati VP Global Sales and After Sales.

“The growth we are experiencing is practically widespread in all the main markets in which Ducati is present and extends across the product families. We are very satisfied with the results obtained: the community of Ducatisti is growing all over the world, and the most influential magazines in the motorcycling sector are awarding important prizes to Ducati bikes.”

“This is a source of pride and satisfaction for us here in Borgo Panigale and in all Ducati subsidiaries worldwide. The brand is now more solid and appreciated than ever and we are already focusing on next year. In fact, in these weeks, we are presenting to the world the new products for the coming year, through the web series Ducati World Première 2022.”

By region, Ducati’s sales continue to be spearheaded by the home market, Italy (7,954), followed by the United States (7,475) and Germany (5,627). The Ducati Multistrada V4 is one of the most significant contributors. It is followed by the Scrambler 800 models, which the Streetfighter V4 and Monster follow — it seems like not as many people are interested in the Panigale line anymore.

Ducati is set to reveal its lineup for 2022 very soon, and we already know that the Streetfighter V2 and DesertX adventure bike will be part of it. With more options to choose from, next year could be just as great for the Italians.