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Chain Monkey wins Dragon’s Den

chain monkey

The Chain Monkey invention which is claimed to increase motorcycle chain life has won the British Dragon’s Den competition and is now keen to expand in Australia.

Chain Monkey, made by Tru-Tension, is currently sold and distributed by Andy Strapz.

However managing director Chris Frappell from Bristol says he is keen to exploit the promotional potential of winning the English equivalent of the Australian Shark Tank TV show.

“We are also looking for other potential distributors in Australia,” he says.

“We want to bring the whole brand, including all of our cleaning and lubricating products to the Australian market, especially after seeing so much success in the UK, European and US market.

Chris walked away from the Dragons’ Den with £75k of investment from retail guru Touker Suleyman.

The 26-year-old inventor graduated from Coventry University with a first class honours degree in motorsport engineering in 2013 and founded Tru-Tension in 2015.

The company makes a number of motorcycle products.

But it was the Chain Monkey that extends the life of motorcycles by clamping the chains that won his Dragon’s Den approval.

The Chain Monkey is designed to allow the amount of slack in a motorcycle’s drive chain to be precisely set according to the manufacturer’s recommendation.

“Everything has happened so quickly since securing investment from Touker,” Chris says.

Chris and Touker

“It’s been a pleasure to work with him and his experienced team who have added so much value in such little time.”

He says there will be “many new products now on the horizon much sooner than we could have hoped”.

Tru-Tension produce a wide range of products for all kinds of motorcyclists, from tools and cleaning products for commuters and adventure bike riders, to lubricants and accessories for high performance racing.