1967 NORTON ATLAS HISTORY
The story starts not with a Norton at all, but with the 1938 Triumph 500 Speed Twin, the world’s first “modern” vertical twin. The rest of the British motorcycle industry went nuts and rushed to field their own 500 twins. But WWII got in the way, putting things off until after the war. But once civilian production resumed British vertical twins started popping up all over. BSA was first in 1946 with their A7 (500). Norton and Matchless both launched their first 500 twins in 1949, Norton calling theirs the Model 7.
1967 NORTON ATLAS HAS THE FEATHERBED FRAME
In 1950 Norton introduced the game-changing Featherbed Frame for it’s road racing Manx singles, and by 1953 they’d dropped the Model 7’s 500 twin-cylinder engine into the new frame, creating the Dominator 88. In 1956, they punched the 500 out to a 600 and renamed the bike the Dominator 99. In 1960 they did it again, this time to 650cc and added twin carbs for the 1961 Dominator 650SS which ran through 1969, overlapping the 1968 introduction of the iconic 750 Commando. But Norton wasn’t done yet.
THE NORTON ATLAS IS BORN
Norton once again enlarged this same old engine that was launched in 1949 as a 500, then a 600, then a 650, and now a 750. With the added displacement came a new name: Norton Atlas 750. The Atlas became Norton’s front line bike until it was replaced by the 750 Commando in 1968. The 1964 Norton Atlas was the first to receive 12-volt electrics.