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MIC


On June 21st, the Motorcycle Industry Council (MIC) launched their first market expansion program, christened “Ride With Us.”  According to a report from MIC, this multi-faceted program has a single goal: To get ‘more riders, riding more.’  Because of this goal, MIC is also offering a 45-minute ride experience for those who have never been …

Some Good News The Motorcycle Industry Council held a webinar yesterday and in that webinar, the MIC leadership told attendees that powersports sales managed to stay high despite the fact that COVID-19 has caused all sorts of disruptions. This should come as a surprise to many due to the fact that the economy around the …