Suzuki: “Carbon Neutrality is Not Just Electrification”
Suzuki's new adventure bike. Media sourced from Motorcycle Magazine.
There’s been a lot of toss-up over the years on what defines ‘the ultimate motorcycle,’ and with good reason.
Bring up the idea of ‘the ultimate bike’ in any crowd, and eventually – after some clever bickering, under-handed stats checks on Google and general run-of-the-mill opinion-tossers – the title turns into ‘the ultimate bike for today’s markets’…which, if we’re being realistic, is really more like ‘the ultimate bike for future markets’…and from there, the answers get more generic (and the opinions, more specific).
A Motorcycling Marketing Group Manager, Nobuo Fujii, has explained Suzuki’s current focus.
“Carbon neutrality is not only electrification. At the moment, Suzuki is considering various possibilities, depending on the engine capacity,” explains Fuji in a report from Motorcycle Sports.
Suzuki GB’s Director of Motorcycles, Paul de Lusignan, has also added a few intriguing tidbits to munch on for the next season, too:
“…we’re looking to where we need to be with carbon neutrality…so, our investment is about that kind of bike and what that needs to be in the future in a Suzuki range, in order to come along with where society and legislation are going.”