The big announcement was made at the the Indonesia Motorcycle Show 2022 (IMOS 2022), where Suzuki’s newest ICE machine – the new V-Strom SX 250 – was also being debuted.
Keep in mind, this is PT Suzuki Indomobil Sales (SIS) that made this announcement, not the big official head of the brand; however, the choice to go with smaller-displacement demand in larger bike markets is rather cleverly placed.
Currently, Indonesia has one of the highest motorbike uses in the world, with 2021 celebrating roughly 120 million units sold throughout the country (via Statista).
Compare that to the U.S.’s In 2021, 550,000 units, and you can see how Suzuki’s decision to go electric in the Eastern Hemisphere will likely pay off with huge profits.
“We are following the government’s plan [regarding Suzuki’s electric motorcycle], so we have made the road map,” explains Teuku Agha, the Sales & Marketing Department Head.