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Piaggio Trademark of ESR1 Could Hint at Aprilia Electric Scooter

An Electric 'Priller

Aprilia scooter

Built on the Vespa Elettrica Platform?

Piaggio Group owns a whole lot of companies, and electrification is certainly on the horizon for many of them. Recently, Piaggio trademarked the name eSR1 and that has me thinking an electric Aprilia SR scooter could be coming soon.

According to, the European Union Intellectual Property Office published a trademark application today that showed the logo eSR1 in a stylized font. The publication did note that the owner of the application was not revealed, but that it’s sure it’s Piaggio.


The reason? The SR in the logo looks identical to the SR in the SR-GP Replica scooter that was released last year. There’s also the fact that the application was filed by Jacobacci & Partners S.P.A., which is an Italian law firm that handles Piaggio’s stuff regularly.

There are various SR scooter models from Aprilia at this point in various markets. Aprilia offers the scooter in displacements ranging from 50cc all the way up to 160cc. The speculation is that this new scooter would be a new SR based on the Vespa Elettrica platform. 

That would make sense, but Piaggio Group might have something special up its sleeve and have this new scooter offer better range or performance than the Vespa. Time will tell.