Meet Tammy Even-Cordell, Sturgis’s New Rally & Events Director

Faves From the Portfolio Include Biketoberfest, Daytona Bike Week festivals, and Harley-Davidson Rally Point

A view of the Sturgis motorcycle rally

As y’all plan and prep for the coming season’s iteration of the Sturgis Motorcycle Rally, we pause the packing to bring you news that the Rally’s current beloved assistant director will be taking over as the official Director for the first time. 

We all know that these rallies and rides don’t plan themselves; it takes quick wit and an absolute steel trap of a thinktank to bring the best out of a ball of fun like the Sturgis Rally.

A view of the Sturgis motorcycle rally

By all accounts, Tammy Even-Cordell is primed and ready for the undertaking, with her role beginning at the retirement of  the current director, Jerry Cole, in May. 

“Previous event experience includes Biketoberfest, Daytona Bike Week festivals, Harley-Davidson Rally Point, and her work with the Sturgis Rally as assistant director,” states the report from the Rapid City Journal.

“In addition to her events background, she also brings retail and municipal knowledge, having worked with the city in both the City Manager and City Attorney’s offices. Her retail experience will allow the rally to expand their branding and merchandising efforts, according to a press release.”

Meet Tammy Even-Cordell, Sturgis’s New Rally & Events Director

Even the Mayor Mark Carstensen has mentioned that Even-Cordell’s experience with the city will “provide valuable knowledge of sponsorship relationships and fulfillment requirements necessary to meet expectations.”

“Tammy has worked hard to promote Sturgis as a premier tourism destination, while not losing sight of the needs of our local community,” he says.

 “I congratulate her and look forward to working with her to continue to promote events here in Sturgis.”

A view of the charitable organizations that are supported and run by The Buffalo Chip

For other related news, stay tuned by subscribing to our newsletter, Behind the Visor, where we curate the best fo the latest and hand-deliver it to your inbox, twice a week, on a no-bull guarantee. 

Drop a comment below letting us know what you think, and as always – stay safe on the twisties. 

*Media sourced from Forbes, ABC News, NPR, and the Rapid City Journal*