This is an interesting turn of events, especially given the slowing performance figures in sales for the ONE. Why is Harley guesstimating such sky-high figures when their ONE-and-only faces limbo-low sales specs for the recent year?
Keep in mind, the ONE is a luxury machine – a unit designed to sell to the populace that H-D knows what they’re doing when it comes to creating clean emission motorcycles. With the launch of the Arrow platform, we are not only looking at several bikes that will be compatible with a (hopefully durable) system, but they will also sport budget-friendly price tags.
Ideally, cheaper bikes from a luxury (EV) brand mean more bike sales, hence the six-digit bar on H-D’s docket.
Above all else, Harley-Davidson is an iconic brand determined to stay in the motorcycle community despite the lower emission compliance and higher gas prices. The figures seem in line with Harley’s plans to phase out of fossil fuel in the next fifteen years, though everything will hinge on the success of the Arrow platform (made easier by a few partnerships made along the way).
What do you think? Drop a comment below letting us know what you think, and be sure to subscribe if you’re needing a quick gander and glimpse into a curated list hand-delivered twice a week to your inbox.
Stay posted on that investor presentation for both H-D and LiveWire that is slotted for May, and as always – stay safe on the twisties.