Safety First: “Motorcyclists Are Often Seen But Not Remembered”
Why Drivers Often Say They Didn’t See You
A report from The Daily Echo has the low-down on what causes accidents when motorcycles are involved – and believe it or not, the phrase “I just didn’t see them officer” may be more true than you think.
PhD Researcher Shel Silva, is the mastermind behind a project in partnership with Bournemouth University and Dorset-based DocBike. In the project, all parties set out to do some top-notch work in the area of collisions and injury prevention – and when it came to statistics on road vision, they found different motorists were seeing different things.
Confused? We were too. Just sit back and give this a skim, because it kind of makes sense.
We kind of knew that already, but there’s more – the research has also found evidence of ‘looked but failed to remember’ errors.
To some drivers, motorcycles are often seen but not remembered – and there’s not much that can be done about it..even if you’re in that car and you’re paying attention – even if you have your danger filter on manual – your brain could still automatically dismiss something small like a Yamaha R3 or Honda Grom as less big, less threatening, less dangerous.
It’s a humbling thought, but one that could save lives – and according to Silva, the assessed neurological and cognitive influences of motorcyclists and car drivers is vital to the world of transport.
“By understanding motorcyclists’ knowledge and identification of risks, it is possible to better inform training and materials which appeal to motorcyclists,” she explains.
“I know friends and people who have died or suffered life-changing injuries after being in motorcycle collisions. This research is really important to me and having the opportunity to help save motorcyclists’ lives is a personal honor.”
We look forward to seeing more results from Silva’s project – who knows. Maybe technology’s newest machines such as Honda’s ‘Intelligent Driver Assistive Technology’ would help our human brains stay up-to-date on the fast-changing automotive and Powersports industry.
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