Harley-Davidson Offers New Certified Pre-Owned Resale Program
Model Year 2019 GAP Photography
Another Certified Pre-Owned Program; Murica’ Edition
In November of last year, Triumph rolled out their new ‘Certified Pre-Owned’ motorcycle purchasing program in hopes to offer used motorcycles through their current selling platform. Today, Harley-Davidson has taken notes from Triumph’s playbook and is now offering an in-house program for reselling certified pre-owned motorcycles.
Through visiting authorized dealers in the US, you’ll now have the opportunity to look at some pre-owned bikes that have been inspected and certified by H-D themselves. These bikes come complete with a 1-year warranty and roadside assistance so you can enjoy your peace of mind when riding your used Harley. Customers will also be invited to join H-D’s very own ‘Harley Owners Group’ thanks to their included complimentary one-year membership.
Harley looks over all of the potential re-sale candidates through their “comprehensive 110-point quality assurance inspection by certified Harley-Davidson technicians”, and will run the VIN to ensure that the bike hasn’t been involved in any collisions and services have been done on time.
The bikes that H-D determined eligible for the program must have under 25,000 miles on the odometer and include a fully stock powertrain.
“H-D Certified is a strategic effort to strengthen our competitive position and is part of our new approach to the used motorcycle marketplace, aligned to the strategic priorities of The Hardwire, while supporting growth,” said Jochen Zeitz, CEO at Harley-Davidson. “We believe this program will drive Harley-Davidson desirability and enhance the overall customer experience, allowing more riders to have access to our motorcycles and provide them with an added level of confidence in their purchase.”