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Motonation to Distribute Sidi, AGV Sport and Vemar in Canada

2012 Honda NC700X

February 10, 2012 – Motonation, the U.S. distributor for Sidi boots, Vemar helmets and AGV Sport apparel, is now assuming responsibility for distribution in Canada as well.

Bill Berroth, President of Motonation said “This is a great step for the Motonation brand and we intend on treating the Canadian market with the same intensity that we have applied to the USA market since 1999. It’s a great opportunity for Motonation and a great compliment by Sidi, Vemar and AGV Sport that they believe in us so much to let us handle that market. I am very proud to have the opportunity. Motonation is passionate and dedicated to the Canadian effort and intends to do a great job with Sidi, AGV Sport and Vemar”.

Motonation’s limited distribution policy for the Sidi, AGV Sport and Vemar brands will mean that Canadian Partner dealers will enjoy a protected sales territory with greater margins than non-Partner retailers, even with the reduced retail prices that Motonation will introduce to the market for Sidi, AGV Sport and Vemar products.

Sidi, AGV Sport and Vemar brand integrity will also be assured via Motonation’s firm MAP policy.

Promotions will be expanded for Sidi, AGV Sport and Vemar as well. More riders will be on track than ever before, the advertising page count in print media will increase and the brand presence for Sidi, Vemar and AGV Sport on Canadian websites and social media wil increase.

Motonation will have its Canadian price list and dealer programs available at the upcoming Powersports Dealer Expo in Indianapolis, Indiana. Dealers should plan on visiting Motonation at booth #6115.

For additional information please contact: Bill Berroth, President, (bberroth) or Andreas Hengstberger, Sales Manager (ahengstberger) both at

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