Here's an interesting press
release that came our way from Hein Gericke. The Super
G clothing lineup looks very interesting, with over-the-top
designs and graphics that have a semi-custom appearance.
The clothing is offered in four
themes: Tatoo, Skulls, Character and Punk Rock, which should
give you an indication of the designs!
Super G by Hein Gericke is a
pure fashion collection. We are inspired by the
easy riding motorcycle lifestyle and combine it with
influences from music and fashion to turn out our
distinctive garments.
Each piece is a statement in and
of itself, telling a story of our ever-growing fascination
with speed, culture mixing and all out, uninhibited fun.
Details normally reserved for
functional and less imaginative motorcycle gear are present
throughout the line. Waist adjustments, zippered
cuffs, power stretch panels and perforated leathers take the
true motorcycle elements and make them a fashion statement.
We have upgraded the traditional
motorcycle elements and make them a fashion statement.
We have upgraded the traditional motorcycle inspired jacket
with the the finest lambskins in beautiful colors and
outrageous graphic applications.
Each garment is tailored to be
form flattering and feminine. High quality fabric
creates the luxurious feel, and the moto-themed graphics are
a scream...this collection is not for the faint of heart.
The debut collection consists of
16 jackets and vests in 4 distinct themes along with
coordinating skirt and pant, and an assortment of 28
T-shirts, tank tops, hats fleece hoodies and doggie tees.
There is something for every style and taste.
Fall 2008 will mark the launch
of the SuperG Men's jacket and tee shirt line. Just as
inspired as the Women's line, you can except themes like
Rockabilly, Punk Rock, Tattoo, Western, and Japanese Art to
make their mark.
The Men's line will feature the
same craftsmanship, attention to detail and fashion forward
fabrics and tailoring as our Women's line. The SuperG
Men's line is for a real man who is not afraid to get
attention.
SuperG by Hein Gericke is
supported by our parent company, Fairchild Corporation.
Fairchild Corporation's Family of companies includes Hein
Gericke UK, Hein Gericke DE, and Fairchild Supports USA.
Hein Gericke incorporates
technically advanced engineering and protection into
cutting-edge motorcycle apparel. High quality,
abrasion-tested materials and the latest in CE-rated armor
offers serious protection for the serious rider.
For more information, visit the
SuperG website.
Fairchild Sports USA Receives
Design Award for SuperG Fashion Line
March 10, 2008 - Fairchild Sports USA proudly received Robb
Report Motorcycling’s prestigious “Achievement in Design”
award for the new line of motorcycle-inspired high fashion
known as SuperG by Hein Gericke.
This award is the result of a
year long search for “the most extraordinary new products
…exemplifying the very finest that the motorcycling universe
has to offer.”
The SuperG Fashion line was
created in response to a rise in the use of technical
motorcycle apparel in everyday life. The collection
features the look and feel of vintage motorcycle apparel and
captures the thrill and excitement of the motorcycle
lifestyle in a completely new way. Each garment tells
a different story as told by the variety of graphic themes
and applications, and together they celebrate a wide scope
of motorcycle experiences.
“Our design and development
teams worked on overdrive to bring this exciting new
lifestyle line to the market both in the USA and in Europe,”
reports Fairchild Sports’ Director of Business Development,
Sarah Schilke.
Head Designer and Creative
Manager, Marshall Kwong stated, “My team and I are honored
to have our efforts celebrated by such a distinguished
publication.”
The SuperG Fashion collection is
available through select boutiques and motorcycle dealers as
well as in the flagship store on Melrose Boulevard - the
heart of fashion and trends in Los Angeles.
