Motorcycles, motorcycle accessories, motorcycle clothing, helmets, reviews and more!

webBikeWorld

 Motorcycle News 2009

wBW:  Reviews    Repair & Maintenance    Books    Videos    News

TAG Heuer Triumph Bonneville

TAG Heuer Triumph Bonneville
Photos and text courtesy Triumph Motorcycles.

TAG Heuer and Triumph Special Edition Bonneville

November 24, 2009 – British motorcycle manufacturer Triumph and Swiss watch manufacturer TAG Heuer have collaborated to create a special, one-of-a-kind “Bonneville Heuer” Triumph motorcycle.

The association between Triumph and TAG Heuer comes as a result of their common values and the legacy of Steve McQueen, who was famously linked to both brands.

The TAG Heuer Bonneville features a unique blue-and-orange paint scheme that was inspired by the Porsche sports car driven by Steve McQueen’s character in the movie Le Mans (1971). McQueen wore a TAG Heuer Monaco watch in the movie, and today TAG Heuer is celebrating the 40th Anniversary of that watch.

McQueen rode Triumph motorcycles personally and in movies such as The Great Escape (1963).

Triumph Motorcycles continues that relationship with McQueen’s estate to create vintage styled McQueen apparel. For 2010, the Triumph clothing range includes a jacket and t-shirt reminiscent of when McQueen raced a Triumph in the International Six Days Trials in Germany.

“We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year,” said Neil Morley, Triumph’s Head of Brand Communications.

“We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.”

The special Triumph Bonneville was unveiled in Paris by Lewis Hamilton, the 2008 Formula One world champion and TAG Heuer brand ambassador, and can be seen at various watch shows and TAG Heuer retailers throughout Europe.

The Triumph Bonneville was born in 1959 to recognize Johnny Allen’s land speed records at the Bonneville Salt Flats. The Triumph Bonneville was an instant hit in America and the UK, and 50 years later continues to be one of Triumph’s most iconic motorcycles. Despite its classic appearance, the new Triumph Bonneville motorcycles feature state-of-the-art design and performance.

The full range of Triumph motorcycles are available at authorized Triumph dealers throughout North America. To find your local Triumph dealer, please visit www.TriumphMotorcycles.com

TAG Heuer Triumph Bonneville - Left Side

TAG Heuer Triumph Bonneville - Right Side


Note: For informational use only. All material and photographs are Copyright © webWorld International, LLC since 2000. All rights reserved. See the webBikeWorld© Site Info page. Product specifications, features and details may change or differ from our descriptions. Always check before purchasing. Read the Terms and Conditions!

Your Comments and Feedback

Please send comments to
Comments are ordered from most recent to oldest.
Not all comments will be published (details).  Comments may be edited for clarity prior to publication.

 

 

 

More

wBW Motorcycle News

More wBW

wBW Brand News Archives

Moto News

Video Reviews

Book Reviews

Blogs

More On wBW
 wBW Home  |  Terms and Conditions and Privacy Policy  |  Site Info - Contact Info  |   Monday September 01, 2014
Text and Photographs Copyright © webWorld International, LLC - 2000-2013. All rights reserved.