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Triumph Motorcycles Expects Sales to Grow Around 15 to 20% in India

Doing the Opposite of Harley

Triumph Scrambler 1200 Bond 007 limited edition

Making a Bigger Impact in a Huge Market

Triumph Motorcycles noted in a recent interview that it would be focusing on bringing more products and expanding its impact in the country. The Indian market is huge, and this is a smart move by Triumph

In an interview with the Hindustan Times, a Triumph representative discussed its moves and how it can combat the slowdown in premium market.

We were lower by around 10 percent (in sales) than the previous year in FY20. This year FY21 we are expecting a growth of 15-20 percent in our retail sales,” Triumph Motorcycles India Pvt Ltd Business Head Shoeb Farooq told PTI.

This is such a different move from what Harley-Davidson is currently doing. Harley recently pulled out of India, though there is a rumor that the company is looking at distribution and possibly manufacturing deals with Hero MotoCorp.

With that in mind, though, Harley is in a very different place than Triumph in terms of trajectory and in terms of sales. It will be interesting to see how things shape up for Triumph in the future. This move should be a smart one as things continue to move back towards strong sales.