Ruroc: The New Atlas 4.0 Helmet

A view of the new Ruroc Atlas 4.0, available from Ruroc for around 500 USD starting February 18

I don’t know about y’all, but Ruroc is, to me, the most solid example of a manufacturer that not only delivers but adapts to the feedback of their riders and works tirelessly to improve their product performance in double time. 

Don’t believe me? Take a quick peek at their product timeline; March 2021 – less than a year ago – was when the Ruroc 3.0 was debuted, with many (including our top-notch lid reviewer, Jim Pruner / Jimbo) finding the unit impressive for comfort and versatility, yet lacking when it came to noise, ventilation, and availability (check Jim’s review on the 3.0, it’s a banger).

Ruroc Atlas 3.0

Now, with the 4.0 given a full press release this morning, we happen to know that much of the cons list has been tackled, along with a new list of perks that have our pie holes puckered in a whistle of respect for how quickly Ruroc got on their game to deliver.

(A quick note: We can’t say much about what’s behind the scenes at wBW when it comes to Ruroc’s Atlas 4.0, simply because nothing is set in stone yet…so we’ll just recommend that you subscribe to our newsletter – if you haven’t already – and check back for updates…because there are a few projects in the pipeline that I know for a fact will be fun as beans to read.)

Right. 

Let’s dig into this wonder helmet. 

A view of the new Ruroc Atlas 4.0, available from Ruroc for around 500 USD starting February 18

Comparisons between the Ruroc 3.0 and the 4.0 show us that the UK-based lid manufacturer really did go above and beyond with this year’s improvements; for the 4.0., we’ve got an upgrade boosting from ECE 22.05 certification to surpassing ECE 22.06 standards “by over 20%,” with the helmet “re-engineered…aerodynamic performance that not only makes it more stable but…[improves] acoustic performance by 57%.” 

This comes alongside a neat collab with tech brand RHEON™ to introduce a reactive polymer to the 4.0 that “intelligently strengthens when subjected to force” – a polymer similar to what we’ve seen in CE Level 2 motorcycle armor and the D30 innovations that we covered earlier this year. It’s a nifty material that’s been making headlines around the world for its impact-absorption properties, and one that purportedly makes a world of a difference when introduced to motorcycle helmets – especially when combined with the 4.0’s 3-part multi-density EPS structure.

A view of the new Ruroc Atlas 4.0, available from Ruroc for around 500 USD starting February 18

Continuing along with Atlas helmet’s reputation for “aggressive style, bold artwork, and utmost protection,” the 4.0 has purportedly been given a fresh ventilation system to solve the lack of breathability we found in the Atlas 3.0. A top switch, together with the usual vents, purportedly gives us the ability to “[alter] average head temperature by 15% (of the steady state) with a maximum temperature change of up to 30%.”

This is matched by the new re-engineered interior, with cushier cheek pads – moisture-wicking, and “an enclosed zip to allow riders to tailor the level of padding to a truly personal fit.”

A view of the new Ruroc Atlas 4.0, available from Ruroc for around 500 USD starting February 18 - the cheek pads are current media here

Features carried over from the 3.0 include the Shockwave Bluetooth audio system and the massive color schemes available – 18 in all, with a new Ragnarok graphics scheme to herald the debut of the 4.0 to the Powersports community proper. 

A view of the new Ruroc Atlas 4.0, available from Ruroc for around 500 USD starting February 18

 “The ATLAS 4.0 is the result of thousands of hours of research, development and extensive testing alongside facilities such as VIAS Institute and Silverstone Engineering hub,” enthuses Ruroc’s Head of Engineering, James Campbell. 

“In addition to these developments, we’re constantly taking feedback on-board from riders the world-over – ATLAS 4.0 is without question a result of this collaboration and something we are very proud of.”

A view of the new Ruroc Atlas 4.0, available from Ruroc for around 500 USD starting February 18

The lid will be on the market for a neat £375 (for plain colours), and £425 (for graphic options), with availability starting this coming February 18th.

What do you think?  Drop a comment below – we love hearing from you. 

Be sure to stay tuned (as we hinted, it’ll be worth it), and as always – stay safe on the twisties.

*All media sourced from Ruroc’s press release and their official website*

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  1. Its not as if helmets aren’t a known quantity.
    The newer manufacturers trying to reinvent the wheel in order to differentiate themselves, all the while neglecting the basic requirements of a good , wearable helmet.

    1. Visibility is the same (limited) and no internal sun visor again, makes it a no for me this round. The designs and look are awesome and glad they stepped up the safety. But you can almost gaurentee that’s gonna come with a boosted price as we.

  2. hello, the Ruroc 4 has had some news in the media.
    i buy one or two helmets every year of different types depending on which bike i am riding and the weather etc.
    visiblity is a big thing for lots of riders,
    There are still many helmets which have a restricted view ,which if you are riding a bike is not something that is desirable, the same goes for the drop down visor, i even have them on my open face helmets,i deem it a safety item.
    It is hard enough trying to be seen and see what is going on around you when riding so any hinderance is not desirable, so saying that i have helmets which i use for looks alone ,so i will try one and see how i feel on the day,
    many thanks,