Can-Am Launches Virtual Campaign in Support of International Female Ride Day
International Female Ride Day (IFRD) has fast approached and its annual event takes place on Saturday, May 1st. IFRD is a call-to-action for women to “Just Ride!”, no matter what they ride. Can-Am’s goal is very much the same as IFRD and that is to promote an inclusive environment for any and all riders.
On May 1st, Can-Am will continue supporting IFRD virtually, due to the ongoing pandemic lockdowns seen across North America. Can-Am will do so by featuring women riders who uploads two photos or videos with the hashtag #WindSisterWarrior on their many online channels. Women can upload photos of them on the open road, while at work, or who are at home being a Supermom.
Can-Am wishes to highlight the diversity of IFRD by giving the spotlight to women in the riding community along with giving encouragement to those wanting to join the riding community.