Who Is Quianjiang Motorcycle Company, Harley’s New Chinese Partner?


Harley-davidson and Quianjiang Motorcycle Company small displacement motorcycle

A Look at the Quianjiang Motorcycle Company

By now, you’ve probably heard of the partnership between Harley-Davidson and Quianjiang Motorcycle Company. The two companies will team up to produce a 338cc motorcycle for the Chinese market. While Harley needs a small displacement machine, teaming up with a Chinese motorcycle company is an interesting move.

Quianjiang Motorcycle Company isn’t some odd choice, though. Harley definitely did its homework before deciding to team up. The Quianjiang Motorcycle Company is a motorcycle company that’s pretty well-known in the market. The company also owns Benelli, according to RideApart. It purchased the brand in 2005.

Since then it’s worked to build up this brand more, and now says the moto is “European design, Japanese quality with Chinese cost.” Quianjiang Motorcycle Company owns several different brands. Benelli is probably their best known, and the new Harley 338cc motorcycle will likely take after the Benelli TNT 300. That’s not a bad thing.

It’s also important to note that Quianjiang Motorcycle Company is owned by Geely, which is China’s biggest automotive company. It owns Volvo, Polestar, and much of Daimler’s Smart brand. The company also owns Link & Co, an electric car brand.

All of this means that the Quianjiang Motorcycle Company has the backing to help Harley do whatever it needs to in the motorcycle space. It will be interesting to see how this develops. One thing’s for sure, though, this is an interesting move and one that could reshape Harley in the future. 

3 Comments

  1. Avatar
    darren-p
    June 22, 2019
    Reply

    remember those 80’s movies? everything was Japan , made in Japan, reverential of the Japanese way, etc

    well now everything is owned by china, on the sly.

  2. Avatar
    June 24, 2019
    Reply

    Who knows , might be better quality ! ?

    • Wade Thiel
      June 25, 2019
      Reply

      I sincerely hope this partnership makes for a high quality bike. I would like to see HD kill it in China and then be able to do more interesting things in all markets.

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