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Spike Lee Directed Stylish Coach Ad Features a Harley XG750R and Michael B. Jordan

Coach Words Matter
Image from Coach's YouTube Video

Words Matter, But Does Reality?

First off, the headline of this article is nothing more than a big name drop. With that said, there are some good names in there. Coach, the high-end retailer of men and women’s fashion items, employed superstar actor Michael B. Jordan and famous director Spike Lee to put together a killer video for #WordsMatter in an attempt to promote its men’s fashion line. 

While I wouldn’t trust a Coach jacket to save me in a crash, there’s no denying that Michael B. Jordan looks cool. The ad is kind of silly because Jordan is riding an awesome Harley XG750R Flat Track racer in the middle of a dust-swirling desert yet his clothes are spotless. That’s just good advertising.

In the video, Jordan stops his awesome bike, gets off for some godforsaken reason, and starts picking up rocks. The moral of the story here is that words have power and you should toss aside negativity for positivity, paying special attention to your word choice. I’m a big believer that words do matter, and that positivity is key to generally living a good life, so I’m all about the overall message here. I do find it funny that we’re relying on a fashion company and celebrities to teach us moral lessons, though. 

Anyway, it’s a good video, a well-crafted one by any rate, and if you want to see an awesome Harley XG750R riding around with a well-dressed man on it then I suggest you check it out. As far as actually wearing anything Coach sells while you ride a motorcycle, I’d caution against that. There’s plenty of gear that will actually protect you, and there’s stylish stuff out there, too. I suggest you check out our reviews to find something for you.