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Triumph almost doubles profit

2016 Triumph Bonneville family recalled over fire risk assault
2016 Triumph Bonneville family

Triumph Motorcycles has almost doubled its annual profit to £16.6 ($A28.4) million while global revenue has jumped £56.3 ($A96.4) million to £407.6 million ($A697.8).

The strong profit result is against a backdrop of falling motorcycle sales worldwide, particularly in the USA, Europe and South America.

However, Triumph has successfully tapped into the more buoyant Asian market, particularly India. Meanwhile, in Australia, Triumph sales are up 5.1%.

Triumph Motorcycles now sells nearly 60,000 bikes a year to more than 57 countries with overseas sales rising from 84.4% to 85.3%.

While it’s good news for Triumph employees who will no doubt be enjoying their fat Christmas bonuses, Triumph fans should also profit as it should mean more new and updated models from more research and development.

Triumph says its profit growth is attributed to an increased investment into research and development, including £26.9 ($A46) million in the past year.

Other motorcycle companies should take note that growth in profit and sales requires investment in research and development to create new models.

Other great examples of this successful business plan are Yamaha, Ducati and BMW.

In the past financial year, the Hinckley-based manufacturer which began in 1902, launched an extended 999cc and 1200cc Bonneville range and updated the Tiger Explorer 1200, Tiger Sport, Speed Triple S and Speed Triple R.

Thruxton R, Street Twin and Bonnevile T120 Black
Thruxton R, Street Twin and Bonnevile T120 Black

And it doesn’t stop there. On January 10, Triumph will launch a significantly upgraded Street Triple with a substantially larger engine capacity.

Here’s the video teaser for the new naked.

  1. Good on them, I say. Triumph seems to have the right people that recognise what the market is interested in, good engineers that can deliver a largely unique and great product, and a leadership team that has the intestinal fortitude to take risks and lead the way.

    Yamaha seems of a similar mind.

  2. Having been a loyal fan of the Triumph brand for many more years than I care to mention… Triumph’s success is basically down to what motorcyle fans have been screaming for since the early 80’s…. the likes of the Thruxton and Thruxton R are prime examples of what true bikers have been making for years but Triumph have started to realise that they can mass produce in the factory. It bodes well for Triumph if they keep their finger on the pulse and listen to what true bikers want and not what they think they want (old English disease). The reinvestment of profits into research and development is not rocket science and will always, always pay back dividends and not just to the few shareholders. I wish Triumph well and hope they never lose sight of the loyal fanbase they have.

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