The move – which includes a massive adventure dubbed ‘The Great Himalayan Exploration’ – will purportedly include documenting Intangible Cultural Heritage (ICH) practices in the area, as well as “promoting sustainability in the region, and forging new relationships for a long-term collaboration that will move mountains.”
“As part of our social mission, Royal Enfield aims to partner with 100 Himalayan communities to build resilience and drive long-lasting change,” explains Bidisha Dey, the Executive Director of Eicher Group Foundation (the CSR arm of Royal Enfield).
“We also intend to catalyse a global movement of 1 million riders who can actively partner with us in our endeavour.”
“…we invite you to ride along and experience the culturally charged atmosphere of pristine lands as we navigate our way around their wealth of ICH practices,” adds the UNESCO website.
“The collaborative effort aims to be a platform for the Himalayan communities to tell their own stories and create an alternative repository for their living and intangible legacies some of which may soon be lost in the face of modernity.”
Gunning for a new kind of adventure to slot into the calendar?
Be sure to head over to RE’s website for details, drop a comment below letting us know what you think, and as ever – stay safe on the twisties.