Jason Momoa and Harley-Davidson Team Up Again for the United We Will Ride Campaign

united we will ride

Motorcycles and Momoa

Jason Momoa and Harley-Davidson have paired up in the past, but now he’s helping the company out with the United We Will Ride campaign. To help the initiative, Momoa directed a six-part video series that showcases important individuals in the Harley-Davidson community. 

The video series will focus on riders coping with the COVID-19 pandemic and the quarantine that has come with it. The video series focuses not just on stock Harley-Davidson motorcycles but the vibrant custom bike scene that is a massive part of the Harley community.

To announce the series Harley has posted an introductory video that showcases a lot of what is to come and introduces the idea of riding and being a rider during the Coronavirus. The video is a slow and emotional take with some breathy voice-over from Momoa. Seeing as how he directed the six-part video series, you can expect more of the same in the upcoming episodes. You can check out the intro video below, and I encourage you to check out the whole video series. 


  1. Iwan
    August 13, 2020

    So paying an actor to act like he cares is now called “teaming up”?

    • August 13, 2020

      I mean, that’s the way Harley is going about it.

      • August 13, 2020

        Don’t feed the trolls mate. Some people are just looking for things to get mad about. lol

  2. Madjohn
    August 18, 2020

    There are certain folks who believe he is a pedophile. Harley-Davidson needs to be more circumspect about who they choose to associate with.

  3. Woody Dakson
    August 22, 2020

    Hey Wade, why was the response option on your “Tensions Rise at Sturgis” article so soon? That Dean guy needed to be shut down. There were a few more folks that had factual comments to send him. A shame us proud “True” Americans are having our voices closed down!!!

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