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Ducati boss promises more fun bikes

Ducati boss with Scrambler record sales revenue
Claudio on a Scrambler

Ducati boss Claudio Domenicali has hinted at more “fun” bikes like the forthcoming Scrambler in his speech at the unveiling of the 2015 range in Milan.

Ducati boss with Scrambler
Claudio on the Scrambler

He was speaking in a live-streaming event that unveiled the 2015 1299 Panigale, Diavel Titanium and Multistrada.


Claudio said the company has been all about three main values – “style, sophistication and performance”.

However, the Ducati boss says the introduction of the 2015 Ducati Scrambler is about “free spirit, fun and self-expression”. He promises there will be more products like the Scrambler to come.

Exactly what that will be is unknown, but maybe it will include more mid-capacity models that fit into the hipster scene such as cafe racers, bobbers and street trackers.

He also revealed that the Scrambler project began in 2007, then stalled and restarted in 2009 when the first sketches were produced. So, it’s been a long time coming.


Ducati Australia & New Zealand marketing coordinator Stephanie Siagian says there is strong interest in the Scrambler which arrives early next year.

There are four Scrambler models:

Ducati Scrambler Icon
Ducati Scrambler Icon
  • Icon in red at $12,990* or yellow at $13,140 (10-spoke mag wheels);
  • Urban Enduro $14,990 (wire wheels, fork protectors, handlebar crossbrace, sump guard, chunky brown seat, wire mesh headlight protector and high front fender);
  • Classic $14,990 (wire wheels, aluminium mudguards and chunky brown seat);
  • Full Throttle $14,990 (bobbed tail, low aluminium handlebars, black low-profile seat, double Termignoni muffler and cast wheels).

Ducati has also promised a host of new accessories, special parts and a new apparel collection, including a special line dedicated to the Scrambler world called “Land of Joy”.

(* All prices are before on-road costs.)

Ducati Scrambler Urban Enduro
Ducati Scrambler Urban Enduro
Ducati Scrambler Full Throttle
Ducati Scrambler Full Throttle
Ducati Scrambler Classic
Ducati Scrambler Classic