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Aussies push MV Agusta USA sales

MV Agusta Brutale 800 America USA solo
MV Agusta Brutale America

MV Agusta plans to go racing in the USA to boost sales as the Australian importers launch the new Brutale 800 America and seek racers for the 2018 MotoAmerica series.

Australian importing group Urban Moto Imports was selected to take over the importing of Italian MV Agusta bikes into the USA and Canada in January 2017.

Sales and Dealer Development MV Agusta USA Dale Schmidtchen, of Brisbane, says sales are “pretty strong, but low volumes”.

Dale will be at the Laguna Seca round of the World Superbikes next weekend (July 7-9, 2017) to talk with potential racers and teams as well as launch the new Brutale 800 America in stars and stripes livery.

The bike will be available in the US at $14,998 with a two-year warranty and two-year roadside assist.

The patriotic bike celebrates the classic America range of the 1970s such as the 1973 750 S.

MV Agusta Brutale 800 America USA
MV Agusta Brutale 800 America and 750 S

Production is limited to 50 to match the 50 states of the USA.

Apart from the gaudy stars-and-stripes livery, the Brutal 800 America features America Special Edition logos, laser-cut serial number in the triple clamp and a red seat with gilt stitching.MV Agusta Brutale 800 America USA

WSBK spectators can view the bike at the MV Agusta stand at Laguna Seca and also meet Dale and the MV Agusta Reparto Corse team.

MV Agusta has won 37 world championships and wants to stamp its authority on the MotoAmerica series next year.

That’s why Dale, a strong supporter of racing, is seeking proposals and expressions of interest from any existing teams and riders.

Expressions of interest can be made via email or in person at Laguna Seca.