As you read this I am flying to Portland, Oregon, for a unique media launch of the Harley-Davidson LiveWire electric motorcycle.
There are many things that make this launch unique.
Unique bike
For a start, this is the first full-size electric road motorcycle from a traditional motorcycle manufacturer.
The now-axed Victory Motorcycles slapped their brand name on an electric Brammo in 2015, but it wasn’t their product. (When we tested it on a Colorado racetrack, at least we got to see it being recharged.)
MBW rides the Victory Empulse TT electric motorcycle
Honda and BMW have produced electric scooters, while Yamaha and KTM have a couple of small electric trail bikes.
BMW C evolution electric scooter
Other major motorcycle companies such as Triumph are feverishly working on electric motorcycles.
Unique guest list
The usual motorcycle media will not be present.
Magazines that usually attend Harley product launches have not been invited.
Why?
Maybe because Harley has identified electric motorcycles as appealing to a different market.
In fact, it may not appeal to any current (‘scuse the pun) Harley owners and lovers.
Instead of the motorcycle mag crew, there are newspaper, TV journos, “influencers” and, of course, websites like ours.
Unique ride
Most global motorcycle model launches feature quite a long ride, sometimes even track time.
It is not unusual for rides to go over more than one day so journos get a good feel for a motorcycle.
In this case, the ride is a mere 60km through downtown Portland and out into a little bit of country.
This is not only unique but surprising, given one of the biggest hurdles to electric motorbikes is the lack of range.
Range: 235km (city), 152km (combined stop-and-go and highway range using MIC City and MIC Combined tests), 158km (World Motorcycle Test Cycle)
Charging points on the LIveWire are under the “fuel” cap.
Charging: 120/240-volt outlet 20km (13 miles) per hour of charging; DC Fast Charge (DCFC) 0-80% in 40 minutes or 100% in 60 minutes
Rider aids: Reflex Defensive Rider Systems (RDRS), Cornering Enhanced Anti-lock Braking System (C-ABS), Cornering Enhanced Traction Control System (C-TCS) and Drag-Torque Slip Control System (DSCS)
Technology: 4.3” colour TFT touchscreen, Daymaker LED headlamp, LED lighting, H-D Connect service connectivity and Harley- Davidson App
Riding modes: Seven selectable Ride Modes electronically control motor performance and level of RDRS intervention
Accessories: dual seat and tail, speed screen blade, decorative trim, hand and foot controls and cover with charging cord port
Touchscreen instruments