So, what was the catalyst that brought about the integration of India’s third-largest motorcycle manufacturer into new markets?
Apparently, the Emil Frey Group – an organization steeped in EU importing and retail – will be handling the distribution of TVS bikes into “select countries.” – We haven’t been told precisely which countries those are, but assume that France will be at the top of the list.
Naturally, both the Director of the Emil Frey Group and TVS’s Managing Director are excited to get things going:
This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers.”
Together, we are excited to serve customers and two-wheeler aficionados in Europe and look forward to a successful partnership.”
– Sudarshan Venu, Managing Director, TVS Motor Company (Visordown)
I am very proud that TVS Motor Company is relying on our expertise in the European market and using our distribution network to bring their great products to customers. Our two companies complement each other perfectly and I look forward to seeing this partnership flourish.”
– Lorenz Frey-Hilti, Director of Emil Frey Group (Visordown)
What do you think of TVS motorcycles coming to Europe?