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Suzuki Bike Sales Show Spike for 2022

MotoGP Exit and Favourable Exchange Rates Pour Coins into Suzuki’s Coffers

Suzuki's Suzuki Boulevard M109R B.O.S.S. Media sourced from Suzuki Cycles.
Suzuki's Suzuki Boulevard M109R B.O.S.S. Media sourced from Suzuki Cycles.
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Note to the Reader: “papers show that [Suzuki’s] risk of leaving the Grand Prix was well worth the headache,” can be taken as a statement (instead of the intended implication); as such, the original sentence has been remedied to how “Suzuki has increased both sales volume and profit year-to-year, despite the calculated risk of leaving MotoGP.”

Remember when Suzuki left everybody’s jaws on the circuit by backing out of 2022’s MotoGP, taking even their contractors at Dorna Sports by surprise?

Well, Suzuki’s 2022 bike sales specs are out, and the papers show that Suzuki has increased both sales volume and profit year-to-year, despite the calculated risk of leaving MotoGP.

The All-New V-Strom 800DE Adventure. Media sourced from Suzuki Cycles.
The All-New V-Strom 800DE Adventure. Media sourced from Suzuki Cycles.

According to ADVRider, Suzuki saw net sales up by a healthy +31.4%, with operating profit leaping up +170.2%, and operating margins showing off a record +8.8%. 

The positive uptick in figures is apparently due to “favorable exchange rates and increased sales volume,” though playing well into developing markets (like India) also makes a huge difference to the company’s budget books. 

Suzuki's new GSX-8S. Media sourced from Suzuki Cycles.
Suzuki’s new GSX-8S. Media sourced from Suzuki Cycles.

Unfortunately, what goes up must come down, and Suzuki also expects last year’s successes to be met by a few future bumps in the proverbial road:

“Suzuki’s financial update says not to expect similar positive numbers for 2023… more-expensive materials, a stronger yen, and increased growth investment will drive down profits,” explains the coverage from ADVRider.

A view of the spotlight bikes from Suzuki's 2024 lineup. Media sourced from Suzuki Cycles.
A view of the spotlight bikes from Suzuki’s 2024 lineup. Media sourced from Suzuki Cycles.

Despite the brand’s predictions, we’re anticipating a new influx of funds in the coming years; Suzuki may be staying mum on their contribution to “HysE,” but work on hydrogen power with the Big Four has got to have some kind of pretty payout. 

*Media sourced from Suzuki Cycles*