Here’s an interesting press release that came our way from Hein Gericke. The Super G clothing lineup looks very interesting, with over-the-top designs and graphics that have a semi-custom appearance.
The clothing is offered in four themes: Tatoo, Skulls, Character and Punk Rock, which should give you an indication of the designs!
Super G by Hein Gericke is a pure fashion collection. We are inspired by the easy riding motorcycle lifestyle and combine it with influences from music and fashion to turn out our distinctive garments.
Each piece is a statement in and of itself, telling a story of our ever-growing fascination with speed, culture mixing and all out, uninhibited fun.
Details normally reserved for functional and less imaginative motorcycle gear are present throughout the line. Waist adjustments, zippered cuffs, power stretch panels and perforated leathers take the true motorcycle elements and make them a fashion statement.
We have upgraded the traditional motorcycle elements and make them a fashion statement. We have upgraded the traditional motorcycle inspired jacket with the the finest lambskins in beautiful colors and outrageous graphic applications.
Each garment is tailored to be form flattering and feminine. High quality fabric creates the luxurious feel, and the moto-themed graphics are a scream…this collection is not for the faint of heart.
The debut collection consists of 16 jackets and vests in 4 distinct themes along with coordinating skirt and pant, and an assortment of 28 T-shirts, tank tops, hats fleece hoodies and doggie tees. There is something for every style and taste.
Fall 2008 will mark the launch of the SuperG Men’s jacket and tee shirt line. Just as inspired as the Women’s line, you can except themes like Rockabilly, Punk Rock, Tattoo, Western, and Japanese Art to make their mark.
The Men’s line will feature the same craftsmanship, attention to detail and fashion forward fabrics and tailoring as our Women’s line. The SuperG Men’s line is for a real man who is not afraid to get attention.
SuperG by Hein Gericke is supported by our parent company, Fairchild Corporation. Fairchild Corporation’s Family of companies includes Hein Gericke UK, Hein Gericke DE, and Fairchild Supports USA.
Hein Gericke incorporates technically advanced engineering and protection into cutting-edge motorcycle apparel. High quality, abrasion-tested materials and the latest in CE-rated armor offers serious protection for the serious rider.
Fairchild Sports USA Receives Design Award for SuperG Fashion Line
March 10, 2008 – Fairchild Sports USA proudly received Robb Report Motorcycling’s prestigious “Achievement in Design” award for the new line of motorcycle-inspired high fashion known as SuperG by Hein Gericke.
This award is the result of a year long search for “the most extraordinary new products …exemplifying the very finest that the motorcycling universe has to offer.”
The SuperG Fashion line was created in response to a rise in the use of technical motorcycle apparel in everyday life. The collection features the look and feel of vintage motorcycle apparel and captures the thrill and excitement of the motorcycle lifestyle in a completely new way. Each garment tells a different story as told by the variety of graphic themes and applications, and together they celebrate a wide scope of motorcycle experiences.
“Our design and development teams worked on overdrive to bring this exciting new lifestyle line to the market both in the USA and in Europe,” reports Fairchild Sports’ Director of Business Development, Sarah Schilke.
Head Designer and Creative Manager, Marshall Kwong stated, “My team and I are honored to have our efforts celebrated by such a distinguished publication.”
The SuperG Fashion collection is available through select boutiques and motorcycle dealers as well as in the flagship store on Melrose Boulevard – the heart of fashion and trends in Los Angeles.