Thanks to Norton’s current CEO, we’re getting the distinct impression that bad bikes won’t be leaving their current building until they’re perfectly primed for future clients:
The supply of some parts, and… the quality was not good enough, so I did not sign it off. I’d rather have a proper quality product here than customer complaints, which we cannot afford at the moment at this point of the journey at Norton.”
Apparently, this new pile ‘o’ fun is “a different category of machine from those we’ve seen already,” though it’s still relevant to Norton’s luxury bike strategy. Hentschel tells us that Norton will be looking at global expansion of their lineups once these new bikes pass homologation standards.
Are you excited to see what Norton’s new bikes might entail for the company?