For those of you who don’t know, Adrian Seller is Head of Design for the Super Metor 650, and he’s a guy I had the pleasure of chatting with for an interview that will be published shortly.
But back to the program.
Calling all women! BTR inspires gals to build up a bike, take it to the track and bean the thing in the name of penultimate experiences. Registration for the 2024 season will close November 13th, with the efforts themselves going well into 2024.
By the way, if you’re wondering how to apply for BTR, here are the instructions via the BTR website:
Build. Train. Race. is an essential part of Royal Enfield’s DNA… The combination of competitive spirit, camaraderie, and skills development creates a supportive atmosphere unlike anything else.”
It is always an absolute inspiration to welcome our new and returning riders while joining them in their personal journeys with racing. With the support of our sponsors, we cannot wait for another season of exciting racing and growth.”
– Adrian Sellers, Head of Custom & Motorsport, Royal Enfield