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Norton Motorcycles NOT going bust!

Norton Commando Street Norton Motorcycles NOT going bust!

A British notice that Norton will be struck off the Register of Companies and dissolved is no cause for alarm, says Norton Motorcycles.

(UPDATE: This  article was published on 9 March 2019. The company went into administration on 29 January 2020. Read the details here.)

“It’s a standard late-filing notice,” a company spokesperson told us.

“We’re not going bust or indeed going anywhere.”

Only last week the company posted the above social media photo of a beautiful  Commando Street.

Unfortunately, they are only making 50 which are limited to the UK due to homologation. Click here to make an enquiry.

“We are currently delivering more bikes than ever and investing millions in a larger production facility along with new model launches.

Norton Motorcycles NOT going bust!
Donnington Hall where Norton continues to build motorcycles

“We have a very strong future ahead.”

The Companies House notice was published by UK website Visordown.

“We have contacted Visordown but sadly they will not respond,” the Norton spokesperson says.

Big year ahead

We recently published an article saying Norton Motorcycles will have a big year ahead.

Here is that article:

Norton Motorcycles is expected to improve reliability and spare parts availability as well as delivering important new models this year after two major cash injections.

Australian importer James Mutton of Brisbane Motorcycles says he is expecting a big year from the handbuilt British brand.

Some £4m in government funding has now flowed through to the company who have also concluded a £20m deal with Japan.

The deal involves delivering an extra 1000 motorcycles worth £5m to Japanese riders over the next five years.

The extra money will allow Norton Motorcycles to revamp their plant in Castle Donington and hire 200 new workers.

“It’s an amazing place with carpet on the floor and technicians hand assembling the bike at little work benches,” James says.

New Norton Motorcycles models

Norton Atlas Ranger Nomad wait
Norton Atlas Ranger Nomad

The big new models coming from Norton this year are the flagship V4 and the affordable Atlas Nomad and Ranger.

James says he has already presold 15 V4 models and seven Atlas models.

“Because they are all handmade, getting them out here is difficult,” James says.

“Parts are now good with a two-week from UK, but the bikes are taking a long time.”

He says the V4 will be manufactured in March and the Atlas later this year probably arriving here in 2020.

The Atlas is expected to be the big seller because of its relatively low price.

In the UK they cost £9995 for the Nomad and £11,995 for the Ranger.

James says they will cost $20,000 to $25,000 here.

“That’s a lot more achievable for a lot of people,” he says.

The Superlight uses same engine at the Atlas, but James says it is just for racing in the 650 TT class, not for public sale.

Norton Motorcycles Superlight wait
Norton Superlight


James says the V4 will be offered in limited numbers.

“Volume is low because they are expensive top 1% of market can afford them,” he says.

“It’s all part of the exclusivity of the brand, like Aston Martin.”

Norton Motorcycles V4 RR British atlas
Norton V4 RR

“The V4 will be second to none. They don’t plan to get into volume.”

James says he sold 20 Nortons last year with 10 more landed last month and sold eight already.

The typical Norton customer is aged over 45, affluent and male, he says.

Norton sells 80% of their production outside the UK and 83% of their motorcycle components are built in the UK.

  1. Norton are all smoke and mirrors. Look at how many companies stuart garner ceo has had and had to shut down. Look at what he has been doing with suppliers and customer deposits since he took over at this once great brand. Look at Bikerglory Norton saga, it’ll blow your mind!

  2. I agree with all smoke and mirrors, they’ve been holding back a full refund of mine for a V4SS for a month now. Their Financial Controller made a massive mistake and sent me an email saying CEO had decided to use my money to help prop up their ‘short term cash flow problems’ for the TT!! I’m worried I might not even get my money back, and it’s a big chunk of cash! Can’t get Stuart or Kay (Sales Director) to return a call and just keep getting either lied to or fobbed off.

    I’ll keep you posted

    1. Hi James,
      Please do keep me updated on this.
      It would surprise me if the government funded an organisation without due diligence.

  3. I’ve been trying to get my pension out of Norton for the last two years and have had no joy at all just get fobbed off and lied to .. stuart CEO is a joke I have ombudsman involved now hope they kick his ass and take him to the cleaners

  4. I paid in full in September 2018 for a bike V4SS number 95 to the sum of £44,000 and at the time was told my bike would be built before Christmas 2018 then delay after delay i was then told my bike would be built in May 2019 this came and went, i now lost all faith with the company and then asked for my money back and was told they have now relocated my bike and Kay Johnson (Head of Global Sales & Marketing) would
    only pay me back at the end of last month.

    We have still not been paid back and have now issued lawyers to pursue the monies. Not a great look for UK manufacturing.

  5. James. Keep going. I have met 5 others that all ended up taking legal action to get their money back. I drove down and sat in their offices until the Financial director organised a bank transfer, that was weeks after they had resold my bike and told me they were short of funds and needed to use my money to help prop up their TT team!! Shocking company. Stuart couldn’t run a bath, never mind a company!!

    1. Familiar story. Check out Biker glory Norton Saga. It’s been going on for years and wish I’d read the saga before putting money down for the V4 SS. I’m not done with them yet!

      1. We have now served a STATUTORY DEMAND which if they do not respond and pay the Dept with 21 days.

        We then will apply to bankrupt our debtor or close (‘wind up’) Norton Motorcycles

    1. I put a deposit down last year on a Atlas Nomad and am struggling to get it back, after doing some searching on the internet I have been astounded there are so many other customers out there who are having the same problems, what a shame to see a once great brand being taken down.
      Shame on you Stuart Garner !!!!

  6. Same old …. I paid in full for a V4SS in July 2019 and was promised it in a few weeks…………..Still waiting and getting no where with this lot. A brilliant revival of a great brand but unfortunately customer services is dreadful, it looks like we have all been taken for mugs!
    I will start legal proceedings tomorrow.

      1. I ended up driving down and sitting in their offices until someone authorised a refund. They seem so cash strapped they will try any devious trick to not refund you your money for them not fulfilling their contract. Hopefully you will get your money before someone forces them into administration. Best of luck.

  7. Norton have been in court again today , look on The Derby Telegraph web site, they owe 300k Tax

  8. I worked for Norton. Spent most of my time standing around doing nothing as no parts in because bills never got paid. If Garner seen you standing around you were sacked on the spot too. 50 hour working week at virtually minimum pay. How the likes of any bike magazines can big this guy up or his company is beyond a joke. Good luck and i hope you all get reimbursed including the king of the mountain John McGuiness.

  9. Just read my classic bike mag on the new Nortons….everything looking rosy, intrigued me to google new Norton bikes and was horrified to see it has just gone bust!!!! Really feel for all you guys with outstanding paid orders…..the guy looks as though he’s been a Maxwell all along. RIP NORTON

  10. I reckon Norton is finished, they owe squillions, there are many bikes paid for and not delivered. All over red rover

  11. Nasty little people in nasty little places have been dipping their nasty little fingers in the pension pots, not to mention those poor souls who have possibly lost their deposits. Garner owes a hell of a lot money to a hell of a lot of people, despicable man.

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