​​ Kawasaki Motors President Announces Major Expansion Plan for US and Mexico


A view of a rider trying out a Kawasaki Ninja H2

The last couple of years haven’t been easy on the automotive industry due to obvious reasons. But, as the world eventually comes back to order, manufacturers have started to report an upward trend in sales numbers. More and more people are getting back on their bikes and riding, and people are looking to buy new motorcycles.

A view of a Kawasaki dealership

To meet increasing demand, Hiroshi Ito, President of the Motorcycle & Engine sector of Kawasaki Heavy Industries, has announced in a press release a significant investment to increase production and expand the markets the Japanese manufacturer is available in. How much exactly? $265 million US dollars to increase production capacity over the next five years.

A view of the factory portion connected to Kawasaki Heavy Industries
Credit: Fuel Cell Works

“The stated investment is expected to include, but is not limited to, expansion of the existing factory in Nebraska as well as the exciting news of the creation of a new manufacturing facility in Mexico,” Hiroshi Ito declared. He also added that the move would create thousands of jobs in the US and Mexico. 

layout view of a Kawasaki factory floor
Credit: UTV Driver

It also mentioned that “Kawasaki is also increasing investments in new product development which will be available in the near future, especially in the growing MULE, ATV and JetSki markets as well as innovative new street motorcycles, our new electric, hybrid, and hydrogen power source projects and off-road motorcycles.”

A view of a rider trying out a 2021 model of a Kawasaki ZX-10R
Credit: Roadracing World

Late last year, the company also decided to restructure itself, announcing that the motorcycle and Powersports business would break off into its own vertical. Hiroshi Ito provided an update on the situation when he mentioned that “Kawasaki’s worldwide Powersports and general-purpose engine businesses will become an independent company known as “Kawasaki Motors, Ltd” at the beginning of October 2021.”

A view of a Kawasaki Motors building in the USA
Credit: Roadracing World

Hiroshi Ito, then, is the first President and CEO of Kawasaki Motors Ltd. He’s scheduled to deliver a speech in Tokyo on 6th October 2021, where he will release more details on the plans of the company.

Stay tuned for the latest updates!

– Submitted by Vishal Venugopal

5 Comments

  1. September 17, 2021
    Reply

    Lead sentence, “The last couple of years haven’t been easy on the automotive industry due to obvious reasons.” Not sure if the ‘automotive industry’ identification is intended or a slip…the motorcycle industry is not and should not be lumped in with the, pardon the expression, cagers…

    • September 20, 2021
      Reply

      Hey Bruce,

      While I definitely agree – cagers have their place – I believe he was using the age-old method of general to specific, narrowing down the further you get into the paragraph. That being said, you pose an argument worth considering. I shall have the verbage changed to ‘powersports’. 🙂

      Cheers and have a good day,
      Amanda Quick

  2. Johnathan Mundschau
    September 17, 2021
    Reply

    Thanks Amanda. Well done. Love WebBikeWorld. Love Kawasaki and my Concours. Interesting article and appreciated.

    • September 20, 2021
      Reply

      Hello Jonathan,

      Much appreciated! This was actually a submission from Vishal Venugopal (See the bottom of the article) – a gent working with us here in the powersports sector. I’ll pass on the compliment.

      Cheers,
      Amanda

  3. Tony
    September 18, 2021
    Reply

    Maybe a new Concours or a long overdue update to it to bring it in line with the FJR.

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