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Why are there so few electric cruiser bikes?

Hadin electric cruiser

When Harley-Davidson announced it would make an electric motorcycle, most people thought it would be an electric cruiser style.

However, the iconic heavy cruiser company produced the naked LiveWire sports bike, instead.

Harley-Davidson LiveWire electric motorcycle
LiveWire in action

Over the past decade, many other electric motorcycles have been launched, mainly by start-ups, and most have been dual sports, commuter bikes or sports bikes.

We can only find a few that you would vaguely consider an electric cruiser:

Maybe it’s because riders who cruise like to listen to and feel a big, lumpy engine.

They certainly won’t get that with a smooth and quiet-running electric motor.

Cruiser riders don’t need nor want aerodynamic fairings, a jockey riding position and flashy instruments that look like an iPad.

They prefer old-school chrome, a laidback riding position and analogue dials.

Electric bikes are usually aerodynamic to increase their range and have modern instrument screens.

Latest electric cruiserHadin electric cruiser

But that hasn’t stopped Chinese company Suzhou Wonder-Tech from producing the Hadin electric cruiser.

They say it is an “American-style” electric cruiser bike with feet-forward controls, beach bars, raked forks and a low-riding solo saddle.

However, it doesn’t look like a conventional cruiser. It’s more of a scooter-meets-cruiser.

And it won’t really cruise all that far with its 45kW motor having range of just 160km.

Hadin electric cruiser
Hadin has a tablet-style dashboard

Mind you, that’s 10km more than the Harley-Davidson LiveWire can manage while cruising on the open road!

The Hadin will be one of many electric motorcycles unveiled at the EICMA motorcycle show in Milan next week.

We imagine it will be the only “cruiser-style” bike among them!

  1. Nothing sums it up better than the excuse: “loud pipes save lives”. Electric bikes can not command the same level of attention with their quiet operation, no matter how much chrome one could use to compensate, therefore makes no sense actually trying to market to that audience.

  2. While ‘cruiser’ still means attitude in the form of a rumbling engine, it also means other things like comfort, forward controls, low-end torque and range. My first clue as to the lack of electric cruisers is that battery technology is still chasing the last one on that list. Cruiser riders especially ‘suffer’ from range anxiety and this more than anything is likely the main factor here. Once battery and charging capabilities solve that problem (and it won’t take too long at the current pace) I believe there’ll be plenty of room for cruiser fans in the electric market. That is, at least, for the less hairy and bad-boy cool ones!

  3. What Gnarlydog said’s …. cant sell silence to the inadequate attention seekers.

  4. I assumed the title of this article was rhetorical in nature. The answer to the question lies within the article. ‘And it won’t really cruise all that far with its 45kW motor having range of just 160km.’ No range, not a cruiser. A cruiser is designed to travel all day. Hard to do that with an electric car, let alone an electric motorcycle.

  5. I’m not a fan of “loud” or “bigger is better” when it comes to motorcycles. I own vintage 400cc and 450cc street motorcycles, which are relatively quiet. However, I don’t like hunching over when I ride, and I never liked the look of any of the sport bikes out there. I also find clutch operation difficult and have been shopping around for an automatic or semi-automatic motorcycle for some time. It’s actually cheaper and easier for me to buy a vintage semi-automatic motorcycle (Hondamatics) than it is for me to buy a brand new auto/semi-automatic motorcycle under 750cc. My next motorcycle will probably be a 1970s Honda CB750A…. something over 40 years old.

    I liken the lack of cruiser style electric motorcycles in North America to the lack of entry-level automatic motorcycles in North America; western industry that doesn’t either understand its audience or know how to market or cultivate that audience.

  6. I would say it’s to do with the range of the currently battery technology. Will have to wait until lithium/sulphur batteries are available which can offer up to 2 to 4 times the range of current lithium/iron batteries.
    I too would like an electric cruiser but only so I can put my feet on the ground when I come to a stop, a couple of 100k range would satisfy me, a light cruiser like the Honda Rebel 500 or something simular.

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