Ducati Plays “Gotta Catch ‘Em All” With New Augmented Reality Program


Front view of a Ducati Monster

Ducati is taking advertising to the next level by creating a mobile-friendly augmented reality simulator that runs tech used in popular games like Pokemon-Go and Jurassic Park.

This simulator – similar to the schematics required in their recent Monster Contest – will give clients the ability to place a digital Ducati Monster anywhere in their living space.

Being fully aware of the mass’s general opinion of this year’s trellis-less Monster, I’m beginning to understand why the program might be limited to the Monster lineup…but I’ll save my breath to cool my porridge on that topic.

back right view of a Ducati Monster

According to a post from MotoPinas, Ducati has just made use of a program that, like other mobile apps, inserts a virtual image into a real-life photograph from familiar spaces uploaded to their app. The results are clever, if unorthodox. 

To use this app, upload or capture a photo of the desired space, and voila! A size-accurate digital image of a Ducati Monster appears to fit the space as accurately as possible. 

A client making use of the new Ducati Augmented Reality Mobile App

The program has multiple functions beyond the general aesthetic of providing a customer the pleasure of seeing a Monster in their bedroom; it allows any viewer to appreciate how MUCH you NEED a thing of beauty in your life – and in sharing photos, viewers are also advertising for Ducati. Win-win.

The program feeds off of the function of inspiration, and for many, that inspiration also creates a connection with other viewers and users of the app. 

It’s a great take on virtual motorcycle shopping and one that Ducati could continue with their other models.

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