1957 ARIEL SQUARE FOUR – GETTING LONG IN THE TOOTH
Alas, the world was changing, and with it the motorcycle market. The Ariel Square 4 designed decades before, was keyed to another age, one where acceleration and all-out top speed weren’t as important as smoothness and reliability. Hence the Square Four engine was built around these parameters. Two counter-rotating crankshafts not only gave it its name, but also provided a level of smoothness that was mostly unavailable in that era. But it came at a price. Two crankshafts are heavier than one, so double the rotating mass must have hurt performance. Also, the head was designed, automotive-style, with a long, torturous route that the intake tract had to follow in order to feed all four cylinders. By this late stage in the game, the Square Four was now sporting an auto-industry-derived SU carburetor, but it wasn’t nearly enough. The horsepower of this 1000cc 4-cylinder hovered around 40hp, good for a claimed 100 mph, but it took its time getting there, for sure. The market was moving toward all-out performance, even at the cost of reliability and vibration in some cases. Free-revving vertical twins like the Triumph Tiger and Norton Dominator became the standard, and Ariel was able to nothing to counter it. No new bikes were coming. These last few years of series production saw sale steadily dwindle until by 1959, it was all over for the Ariel Square Four.