Ducati has committed itself to promoting and adhering to the
European Road Safety Charter.
The European Road Safety Charter is intended to
save 25,000 lives a year by 2010 and represents a
new phase in the European Union’s commitment to road
The European Road Safety Charter was created in
January 2004. Each country's road safety
decision-making authority is asked to commit to the
charter by following these ten principles:
1. To take the measures within my sphere of
responsibility to contribute to the objective of
reducing the number of road deaths.
2. To include road safety actions and
safety performance measurement among my major
objectives and principal decision-making criteria,
in particular in the context of research activities,
organization and investment and in the more general
framework of the organization of professional
activities, so as to draw up
a veritable road safety plan.
3. To share with the competent bodies
responsible for road safety technical and
statistical information making for a better
understanding of the causes of accidents, the
injuries caused by accidents and the effectiveness
of preventive and palliative measures.
4. To contribute to preventing road traffic
accidents by pursuing high-quality actions in one or
more of the following areas: Initial and continuous
driving training and information; Motor-vehicle
equipment and ergonomics; and Infrastructure
designed to minimize the risks of accidents and
their gravity and to encourage safe driving.
5. To develop and implement technologies
for reducing the consequences of road traffic
6. To contribute towards the development of
means of uniform, continuous and appropriate
monitoring of compliance with traffic rules by
persons acting in my name or under my authority and
penalizing any offenders in a uniform, rapid and
7. To create a framework encouraging the
introduction of continuous education actions and the
rehabilitation of high-risk drivers.
8. To endeavour to contribute, wherever
possible, to a better understanding of the causes,
circumstances and consequences of accidents in order
to draw lessons from them in order to avoid their
9. To contribute towards ensuring that effective
and high-quality, medical, psychological and legal
assistance is available for road accident victims.
10. To accept post-evaluations by peers, in
accordance with appropriate confidentiality rules,
of the measures taken to improve road safety and,
where necessary, to draw lessons from them to review
Ducati Commits to Road Safety
Ducati is therefore committing itself to
spreading and sharing the important practices of
road safety by helping to achieve the community goal
of reducing the number of fatal accidents by 50% by
One of the objectives of the company is to
encourage bikers to promote an awareness campaign
about this topic, highlighting the importance of
wearing appropriate protective gear, always wearing
a well-fit, full-face helmet, and correctly using
safety devices (ABS, lights, kick stand, and so on)
It is also very important to remember to not go
on the street if you have drank alcohol or if you
are under the influence of mind altering drugs.
It is both dangerous for yourself and others, and it
is severely punished under the law.
To further promote this project, the Bolognese
company has created a series of initiatives to teach
bikers how to avoid certain risky behaviors to not
compromise the safety of yourself and others and
also how to act in case of an accident.
Ducati organized the Ducati Riding Experience
some years ago to teach many of these same safety
measures. This is a riding course for bikers at
every level from learning the very basics or to
improving their riding.
The theme of security is part of two future
Ducati events: the Hyper Tour and the WDW2007.
At the Hyper Tour, a traveling event from the middle
of May to the middle of September that will touch 12
Italian towns, the Baby Biker Area, a well-equipped
area for children ages 3 to 7 years, will be
organized. Inside this section, there will be
experienced educators to teach young bikers the
basics of street safety on the Peg Perego Monster.
At the WDW2007, in addition to the Baby Biker
Area, there will also be emergency first aid courses
organized with the Ducati Motoclub of Ticino for all
bikers. The goal of these courses is to inform
people of life saving practices in case of an
accident, like how to remove a helmet and put on a
When biking with a group of friends, it is always
suggested to have the “red backpack” (a first aid
kit in the form of a backpack) filled with basic
first aid supplies, as well as a useful number to
call for assistance.
In the end, it is always good to remember that
Ducati offers the Ducati Card Assistance, the
service that protects all Ducati bikers 24 hours a
day, 365 days a year, in case of any need. For
more information visit the Ducati service section.
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